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Sachin Tendulkar and Cristiano Ronaldo team up for football entertainment centres
POSTED 05 Jan 2016 . BY Tom Walker
Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football-themed entertainment centres in the Middle East.

The company is looking to invest around US$20m (€18.6m, £13.6m) in setting up Smaaash Soccer Centres in Dubai, United Arab Emirates and Jeddah, Saudi Arabia – with Ronaldo as the high-profile “face” of the venture.

The first two venues are set to open later this year, with further sites being planned across the region.

According to Indian entrepreneur Shripal Morakhia – who owns Smaaash alongside Tendulkar – the centres will offer guests football-themed virtual reality games and skills challenges.

Speaking to the Times of India Morakhia said: "The company will launch a 65,000sq ft gaming arcade with soccer, cricket and other virtual games in Jeddah, Saudi Arabia, in July and another in Dubai two months later.

“We have seven soccer challenges through which you can find out what percentage of Ronaldo is in you, but Smaaash is also about the games Ronaldo loves.”

Tendulkar, who owns 18 per cent of Smaaash, added: "I'm very excited about the Smaaash and Cristiano Ronaldo tie-up, both from an India perspective and for football fans worldwide.

“Football is the number one sport internationally, and is growing at a serious pace in India.”

Background – Tendulkar the entrepreneur

Smaaash is one of many sports and leisure-based business ventures that Tendulkar has invested in since retiring from international cricket in 2013.

He is the co-owner of two sports franchises – the Indian Super League (ISL) football club Kochi and the International Tennis Premier League side Mumbai.

He also owns three restaurants, is a stakeholder in the healthcare venture S Drive and Sach and holds a share in UAE-based travel portal Musafir.



Sachin Tendulkar

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Jobs   News   Products   Magazine
NEWS
Sachin Tendulkar and Cristiano Ronaldo team up for football entertainment centres
POSTED 05 Jan 2016 . BY Tom Walker
Smaaash Entertainment, an Indian visitor attractions and sports company part-owned by cricket legend Sachin Tendulkar, has recruited Real Madrid star Cristiano Ronaldo to help establish football-themed entertainment centres in the Middle East.

The company is looking to invest around US$20m (€18.6m, £13.6m) in setting up Smaaash Soccer Centres in Dubai, United Arab Emirates and Jeddah, Saudi Arabia – with Ronaldo as the high-profile “face” of the venture.

The first two venues are set to open later this year, with further sites being planned across the region.

According to Indian entrepreneur Shripal Morakhia – who owns Smaaash alongside Tendulkar – the centres will offer guests football-themed virtual reality games and skills challenges.

Speaking to the Times of India Morakhia said: "The company will launch a 65,000sq ft gaming arcade with soccer, cricket and other virtual games in Jeddah, Saudi Arabia, in July and another in Dubai two months later.

“We have seven soccer challenges through which you can find out what percentage of Ronaldo is in you, but Smaaash is also about the games Ronaldo loves.”

Tendulkar, who owns 18 per cent of Smaaash, added: "I'm very excited about the Smaaash and Cristiano Ronaldo tie-up, both from an India perspective and for football fans worldwide.

“Football is the number one sport internationally, and is growing at a serious pace in India.”

Background – Tendulkar the entrepreneur

Smaaash is one of many sports and leisure-based business ventures that Tendulkar has invested in since retiring from international cricket in 2013.

He is the co-owner of two sports franchises – the Indian Super League (ISL) football club Kochi and the International Tennis Premier League side Mumbai.

He also owns three restaurants, is a stakeholder in the healthcare venture S Drive and Sach and holds a share in UAE-based travel portal Musafir.



Sachin Tendulkar

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Staff at the Getty Museum have come up with a novel way to engage with their visitors during the ongoing pandemic – by asking them to recreate famous works of art at home.
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Mary Rose Museum faces £2.2m funding shortfall as chief calls for increased independent museum support during COVID-19 crisis
Helen Bonser-Wilton, CEO of Portsmouth's Mary Rose Museum, says the attraction, along with the rest of Britain's independent museums are in "mortal peril" unless the government and heritage organisations act soon.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
+ More profiles  
FEATURED SUPPLIER

Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor. [more...]
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Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Online Print Made Easy! – instantprint
Trailer Pinocchio - A Modern Tale VR – Red Raion
Red Raion Showreel 2019 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-08 Apr 2020

World Travel Market Africa

Cape Town International Convention Centre, Cape Town, South Africa
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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