It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
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It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
The £12m (US$17.7m, €16.2m) coaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002 Credit: Shutterstock.com
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