Is Alton Towers about to unveil a VR coaster? | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Is Alton Towers about to unveil a VR coaster?
POSTED 04 Jan 2016 . BY Tom Anstey
It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.

Attractions Management exclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.



The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.

Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.

The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.

The theme park closed for the year in November 2015 and will reopen on 19 March. The park suffered an estimated £50m (US$77.6m, €70m) hit last year after the Smiler rollercoaster crashed, seriously injuring a number people, including two who underwent leg amputations.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The £12m (US$17.7m, €16.2m) coaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002 Credit: Shutterstock.com
MORE NEWS
I’m a Celebrity theme park to open in the UK this year
A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here! TV show, is set to open in the UK this year.
Disney Imagineer Luc Mayrand to chair 2021 Thea Award committee
Luc Mayrand, who has spent the past 23 years as a Disney Imagineer, has been named as chair of the judging committee for the 2021 Thea Awards.
Therme Group announces cultural collaboration to develop native forests at global wellbeing resorts
Therme Group’s Therme Art branch has unveiled a global partnership with SUGi, a platform passionate about community-driven rewilding.
Disney sprinkles its magic on new robot animatronic
Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07-09 Jun 2021

Renewable Plastics connect 2021

Virtual summit,
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Is Alton Towers about to unveil a VR coaster?
POSTED 04 Jan 2016 . BY Tom Anstey
It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.

Attractions Management exclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.



The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.

Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.

The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.

The theme park closed for the year in November 2015 and will reopen on 19 March. The park suffered an estimated £50m (US$77.6m, €70m) hit last year after the Smiler rollercoaster crashed, seriously injuring a number people, including two who underwent leg amputations.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The £12m (US$17.7m, €16.2m) coaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002 Credit: Shutterstock.com
RELATED STORIES
Human error caused Smiler crash at Alton Towers; ride will re-open


A rollercoaster crash which seriously injured a number people, including two people who underwent leg amputations, was the result of human error when an operator manually overrode the ride safety system, it was revealed today (24 November).
Alton Towers to cut up to 190 jobs following Smiler accident


Alton Towers is to cut around ten per cent of its staff following a drop in revenue in the wake of its serious rollercoaster crash earlier this year.
Merlin records weak summer at UK theme parks after Smiler accident


After suggesting that the rollercoaster crash that seriously injured four people in June could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin Entertainment has confirmed a notable slump after weak trade through the UK’s summer months.
Alton Towers teams up with university for theme park degree


Alton Towers and Staffordshire University have teamed up to offer a Foundation Degree in Visitor Attraction and Resort Management at the UK university’s business school.
MORE NEWS
I’m a Celebrity theme park to open in the UK this year
A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here! TV show, is set to open in the UK this year.
Disney Imagineer Luc Mayrand to chair 2021 Thea Award committee
Luc Mayrand, who has spent the past 23 years as a Disney Imagineer, has been named as chair of the judging committee for the 2021 Thea Awards.
Therme Group announces cultural collaboration to develop native forests at global wellbeing resorts
Therme Group’s Therme Art branch has unveiled a global partnership with SUGi, a platform passionate about community-driven rewilding.
Disney sprinkles its magic on new robot animatronic
Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.
Merlin reveals first images of Legoland Windsor's new Mythica attraction
Merlin Entertainments has revealed the first images of the new multi-million-pound Lego Mythica: World of Mythical Creatures zone at its Legoland Windsor theme park.
+ More news   
 
COMPANY PROFILES
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07-09 Jun 2021

Renewable Plastics connect 2021

Virtual summit,
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS