Merlin unveils US$315m plans for Legoland Japan | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Merlin unveils US$315m plans for Legoland Japan
POSTED 30 Jun 2014 . BY Jak Phillips
A Lego driving school is expected to be one of the many fun-filled areas at Legoland Japan
Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.

The new park, to be located in the central city of Nagoya, will cost around ¥32bn (US$315m, €231m, £185m) in total and adds to UK-based Merlin’s existing portfolio of six Legoland parks in five countries.

First identified as a preferred site in late 2011, Legoland Japan will be opened in Q2 2017 under Merlin’s ‘operated and leased’ model, with the infrastructure being funded by a third party. Merlin will directly invest around ¥9.2bn (US$90m, €66m, £53m) in the park over the next three years and lease the balance of the assets from a company owned by KIRKBI Invest A/S (a subsidiary of investment and holding company KIRKBI A/S which has a 75 per cent ownership share in the Lego Group and a 29.9 per cent shareholding in Merlin).

KIRKBI’s investment, which is separate to that of Merlin’s, will be funded through a combination of equity and external debt provided by Sumitomo Mitsui Banking Corporation (SMBC). Merlin’s investment is expected to deliver returns consistent with the group’s stated pre-tax cash ROIC (Return on invested Capital) target of 20 per cent.

Merlin is looking to build on the success of its existing Legoland Discovery Centre in Tokyo. With the Japanese theme park market – the largest in Asia – valued at approximately US$6.8bn (€5bn, £4bn) and Lego brand awareness in the country already high, Merlin expects to attract a broad market, with a particular focus on young families.

Legoland Japan will be of similar scale to the recently opened Legoland parks in Malaysia and Florida and is expected to employ up to 1,000 staff. The Legoland Park Operating Group enjoyed 14.2 per cent revenue growth in 2013 – delivering over US$596 (€436m, £350m) in revenue with an EBITDA margin of 36 per cent – and Merlin sees the roll out of new Legoland parks as one of the key growth drivers of the business.

“The park will make a significant contribution to the growth of the Merlin group from opening in the second quarter of 2017, as well as supporting our continued geographic diversification,” said Merlin CEO Nick Varney.

“Long term, we continue to believe that there is significant opportunity for the Legoland brand, with the potential for up to 20 parks across the world and we remain committed to our target of opening a new park every two to three years.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
Themed Entertainment Association sets up presence in China
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai.
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
NEWS
Merlin unveils US$315m plans for Legoland Japan
POSTED 30 Jun 2014 . BY Jak Phillips
A Lego driving school is expected to be one of the many fun-filled areas at Legoland Japan
Merlin Entertainments has today (30 June) unveiled plans for a high-profile development in the world’s second biggest theme park market, with the launch of its first Legoland in Japan.

The new park, to be located in the central city of Nagoya, will cost around ¥32bn (US$315m, €231m, £185m) in total and adds to UK-based Merlin’s existing portfolio of six Legoland parks in five countries.

First identified as a preferred site in late 2011, Legoland Japan will be opened in Q2 2017 under Merlin’s ‘operated and leased’ model, with the infrastructure being funded by a third party. Merlin will directly invest around ¥9.2bn (US$90m, €66m, £53m) in the park over the next three years and lease the balance of the assets from a company owned by KIRKBI Invest A/S (a subsidiary of investment and holding company KIRKBI A/S which has a 75 per cent ownership share in the Lego Group and a 29.9 per cent shareholding in Merlin).

KIRKBI’s investment, which is separate to that of Merlin’s, will be funded through a combination of equity and external debt provided by Sumitomo Mitsui Banking Corporation (SMBC). Merlin’s investment is expected to deliver returns consistent with the group’s stated pre-tax cash ROIC (Return on invested Capital) target of 20 per cent.

Merlin is looking to build on the success of its existing Legoland Discovery Centre in Tokyo. With the Japanese theme park market – the largest in Asia – valued at approximately US$6.8bn (€5bn, £4bn) and Lego brand awareness in the country already high, Merlin expects to attract a broad market, with a particular focus on young families.

Legoland Japan will be of similar scale to the recently opened Legoland parks in Malaysia and Florida and is expected to employ up to 1,000 staff. The Legoland Park Operating Group enjoyed 14.2 per cent revenue growth in 2013 – delivering over US$596 (€436m, £350m) in revenue with an EBITDA margin of 36 per cent – and Merlin sees the roll out of new Legoland parks as one of the key growth drivers of the business.

“The park will make a significant contribution to the growth of the Merlin group from opening in the second quarter of 2017, as well as supporting our continued geographic diversification,” said Merlin CEO Nick Varney.

“Long term, we continue to believe that there is significant opportunity for the Legoland brand, with the potential for up to 20 parks across the world and we remain committed to our target of opening a new park every two to three years.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Merlin builds on Lego's popularity in Japan with announcement of Osaka Discovery Centre


Merlin Entertainments and Osaka Aquarium Kaiyukan in Japan have announced plans today (23 July) to open a new Legoland Discovery Centre in Tempozan Market Place Mall, Osaka.
MORE NEWS
Themed Entertainment Association sets up presence in China
The Themed Entertainment Association (TEA) has established an official presence in China, with a company registered in Shanghai.
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.
Further details revealed for Orlando's Peppa Pig theme park
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS