Hamleys opens in-store London Underground attraction | attractionsmanagement.com news
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Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
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NEWS
Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
MORE NEWS
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
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Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before. [more...]
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Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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DIRECTORY
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DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
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