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Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
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NEWS
Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
MORE NEWS
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
The Harry Potter studio tour attraction, planned for the Japanese capital city Tokyo, will span a total of 322,000sq ft when it opens to the public in 2023.
Jacksonville Zoo reveals US$50m masterplan
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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