KidZania signs deal for first UK location | attractionsmanagement.com news
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KidZania signs deal for first UK location
POSTED 27 Feb 2012 . BY Pete Hayman
KidZania, the Mexico-based educational theme park concept, has signed a license agreement with Longshot Kids to open its first location in the UK within the next two years.

Longshot Kids is an affiliate of Longshot, a company led by entrepreneurs Ollie Vigors and Joel Cadbury and former owner of private members establishment, The Groucho Club.

London's KidZania joins a development pipeline featuring sites in Kuala Lumpur, Malaysia; Santiago, Chile; and and Sao Paulo, Brazil - all of which are scheduled to open this year.

The educational concept provides children between the ages of four- and 12-years-old with a realistic city environment and nearly 100 role-playing activities to cater for a range of abilities.

Children "work" across a number of jobs and earn kidZos, the concept's own currency, to then spend on services throughout the KidZania city.

KidZania chief executive officer Xavier Lopez said; "London is a flagship European market for KidZania, and we have a brilliant and creative partner in Longshot."

Cadbury added: "It is a privilege to bring this unique educational and entertainment experience to the children of Great Britain."

Details: www.kidzania.com

Image: KidZania Koshien, Japan – Masahiko Ohkubo/flickr.com
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Jobs    News   Products   Magazine
NEWS
KidZania signs deal for first UK location
POSTED 27 Feb 2012 . BY Pete Hayman
KidZania, the Mexico-based educational theme park concept, has signed a license agreement with Longshot Kids to open its first location in the UK within the next two years.

Longshot Kids is an affiliate of Longshot, a company led by entrepreneurs Ollie Vigors and Joel Cadbury and former owner of private members establishment, The Groucho Club.

London's KidZania joins a development pipeline featuring sites in Kuala Lumpur, Malaysia; Santiago, Chile; and and Sao Paulo, Brazil - all of which are scheduled to open this year.

The educational concept provides children between the ages of four- and 12-years-old with a realistic city environment and nearly 100 role-playing activities to cater for a range of abilities.

Children "work" across a number of jobs and earn kidZos, the concept's own currency, to then spend on services throughout the KidZania city.

KidZania chief executive officer Xavier Lopez said; "London is a flagship European market for KidZania, and we have a brilliant and creative partner in Longshot."

Cadbury added: "It is a privilege to bring this unique educational and entertainment experience to the children of Great Britain."

Details: www.kidzania.com

Image: KidZania Koshien, Japan – Masahiko Ohkubo/flickr.com
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IAAPA EMEA

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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07 Jun 2022

World Sauna Forum 2022

Lapland Hotels Arena, Tampere, Finland
07-10 Jun 2022

IAAPA Expo Asia 2022

Hong Kong Convention & Exhibition Centre, Hong Kong, Hong Kong SAR
+ More diary  
 


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