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Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

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Jobs   News   Products   Magazine
NEWS
Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

MORE NEWS
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Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021
New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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