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NEWS
Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

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Jobs    News   Products   Magazine
NEWS
Tussauds acquired by Merlin for £1bn
POSTED 05 Mar 2007 . BY
Merlin Entertainments, the owner of the Legoland and Sea Life attractions, has acquired The Tussauds Group from Dubai International Capital (DIC) for £1bn.

The deal makes Merlin, which is owned by the US private equity group Blackstone, the second largest attractions operator in the world after Disney. DIC will retain a 20 per cent stake in the combined company.

Merlin’s chief executive Nick Varney said: “The combination of the Merlin and Tussauds brands, people and operating expertise will create an exciting and world-beating global company. With such iconic brands, the expanded Merlin will not only have strong development potential, but also an amazingly robust and high value portfolio.

“Our ambition is to build on this to become the world leader in location-based, branded family entertainment.”

The combined company will own 50 attractions and four hotels in 12 countries – employing over 13,000 staff – under brands including Madame Tussauds, Legoland, Sea Life, Alton Towers and Gardaland.

Peter Phillipson, Tussauds’ chief executive, who will become non-executive chair of the enlarged group, said: “Joining forces with Merlin represents a very exciting opportunity to develop these brands as part of the world’s largest visitor attractions business.

“The combined business will be in an excellent position to continue the development of The London Eye and our theme parks, as well as accelerate the rollout of Madame Tussauds around the world.” Details: www.merlinentertainments.biz

Photograph: Nick Varney, chief executive of the enlarged Merlin group

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A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
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Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
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+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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