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Blackstone acquires Legoland parks
POSTED 13 Jul 2005 . BY
American investment firm Blackstone Group has acquired the Legoland theme parks portfolio from its owner, Danish toy manufacturer Lego.

The £259m deal includes all four Legoland sites – in Germany, England, Denmark and California – and the 176-room Legoland hotel adjacent to the theme park in the Danish town of Billund.

Last month, Blackstone acquired Merlin Entertainments and now plans to merge the two to form one of the largest visitor attraction businesses in Europe with around 12 million visitors a year.

Joseph Baratta, managing director of Blackstone, said: “We have been able to execute very quickly our strategy of building a leading theme park and attractions business in Europe.

“The combination of Legoland and Merlin creates a unique assett in the leisure industry.”

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NEWS
Blackstone acquires Legoland parks
POSTED 13 Jul 2005 . BY
American investment firm Blackstone Group has acquired the Legoland theme parks portfolio from its owner, Danish toy manufacturer Lego.

The £259m deal includes all four Legoland sites – in Germany, England, Denmark and California – and the 176-room Legoland hotel adjacent to the theme park in the Danish town of Billund.

Last month, Blackstone acquired Merlin Entertainments and now plans to merge the two to form one of the largest visitor attraction businesses in Europe with around 12 million visitors a year.

Joseph Baratta, managing director of Blackstone, said: “We have been able to execute very quickly our strategy of building a leading theme park and attractions business in Europe.

“The combination of Legoland and Merlin creates a unique assett in the leisure industry.”

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Jakob Wahl appointed IAAPA's chief operating officer
Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
World Food Center Experience will be ‘Silicon Valley’ of food
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.
Creative legends behind iconic ​​Spider-Man ride team to give talk at IAAPA Expo
The creative geniuses behind the Amazing Adventures of Spider-Man darkride at Universal’s Islands of Adventure park in Orlando, Florida will offer their insights into the creative process behind the iconic attraction.
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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