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NEWS
Number of visits to UK attractions are bouncing back says ALVA
POSTED 22 Mar 2023 . BY Tom Walker
London's Natural History Museum saw a 196 per cent increase in visitors during 2022 Credit: Shutterstock/elRoce
Visitor numbers at the UK’s leading attractions have bounced back strongly
The number of visits to UK attractions rose by 69 per cent in 2022, which is only 22 per cent lower than in 2019
Indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift
The figures come from the Association of Leading Visitor Attractions' annual report
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.

Figures published by the Association of Leading Visitor Attractions (ALVA) show that the number of visits to its sites rose by 69 per cent in 2022 when compared with the year before, only 22 per cent lower than in 2019.

As all pandemic restrictions were lifted for 2022, indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift, ahead of mixed sites at 44 per cent.

Outdoor sites reported an increase of five per cent during the year.

The most-visited attraction in the UK – with 5,636,844 visits (a four per cent increase on 2021) – is still Windsor Great Park, which is managed by the Crown Estate.

The most-visited indoor attraction and second most visited attraction overall was the Natural History Museum in London, which saw a 196 per cent increase in visitors to 4,654,608.

The British Museum saw a 209 per cent increase in visitors, welcoming 4,097,253 people through its doors – making it the third most visited attraction in the country. In fourth place was Tate Modern, which saw a 202 per cent increase.

Bernard Donoghue, director of ALVA, said: “These figures show that visitors flocked back to their favourite places in 2022 to breathe, heal, repair and to enjoy special moments with special people in special places.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

“Many attractions are still not back up to 2019 visitor levels due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery."

In the pandemic year of 2020, The UK's major visitor attractions recorded just 45.4 million visits – a 70 per cent fall from the 151.3 million visits they received in 2019.
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  ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector


Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
  World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic


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NEWS
Number of visits to UK attractions are bouncing back says ALVA
POSTED 22 Mar 2023 . BY Tom Walker
London's Natural History Museum saw a 196 per cent increase in visitors during 2022 Credit: Shutterstock/elRoce
Visitor numbers at the UK’s leading attractions have bounced back strongly
The number of visits to UK attractions rose by 69 per cent in 2022, which is only 22 per cent lower than in 2019
Indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift
The figures come from the Association of Leading Visitor Attractions' annual report
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.

Figures published by the Association of Leading Visitor Attractions (ALVA) show that the number of visits to its sites rose by 69 per cent in 2022 when compared with the year before, only 22 per cent lower than in 2019.

As all pandemic restrictions were lifted for 2022, indoor sites enjoyed the strongest year-on-year growth, with a 176 per cent uplift, ahead of mixed sites at 44 per cent.

Outdoor sites reported an increase of five per cent during the year.

The most-visited attraction in the UK – with 5,636,844 visits (a four per cent increase on 2021) – is still Windsor Great Park, which is managed by the Crown Estate.

The most-visited indoor attraction and second most visited attraction overall was the Natural History Museum in London, which saw a 196 per cent increase in visitors to 4,654,608.

The British Museum saw a 209 per cent increase in visitors, welcoming 4,097,253 people through its doors – making it the third most visited attraction in the country. In fourth place was Tate Modern, which saw a 202 per cent increase.

Bernard Donoghue, director of ALVA, said: “These figures show that visitors flocked back to their favourite places in 2022 to breathe, heal, repair and to enjoy special moments with special people in special places.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

“Many attractions are still not back up to 2019 visitor levels due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery."

In the pandemic year of 2020, The UK's major visitor attractions recorded just 45.4 million visits – a 70 per cent fall from the 151.3 million visits they received in 2019.
RELATED STORIES
FEATURE: Profile: Bernard Donoghue: ALVA CEO


When COVID-19 hit, ALVA’s CEO stepped up. He talks us through lobbying government, getting results and supporting the sector through incredibly tough times
ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector


Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic


The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
MORE NEWS
Sony Pictures to launch immersive Wonderverse entertainment destination
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.
Tourism think tank explores gender equity and male allyship
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing
Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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