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NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
  TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
  FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
  Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
 

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DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS