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NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
  The V&A effect: Dundee attractions enjoy a boost after new museum opens


Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.
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VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
  Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
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NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
The V&A effect: Dundee attractions enjoy a boost after new museum opens


Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
MORE NEWS
Therme appoints UK CEO as £250m Therme Manchester gets planning approval
Therme Group has received planning permission to build the UK’s first city-based wellbeing resort, Therme Manchester, after a four-year journey.
Pocket Planet attraction to bring 'immersive miniverse' on London's famous Oxford Street
White Crane Lake visitor centre in Yingtan, China glows like a shining lantern on a lake
A newly opened visitor centre at White Crane Lake in Yingtan, China, has been designed to look like a shining lantern within a forest.
New designs unveiled for Therme Canada Ontario Place and Therme Manchester
Therme Canada has released a newly evolved project design for its West Island of Ontario Place destination. The facility will deliver Therme Group's signature year-round family-friendly destination attraction concept alongside four more acres of public parkland.
Construction work to begin on Universal Resort Beijing's second phase 'by 2025'
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Surf Park Summit programme and speaker line up confirmed
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-05 Oct 2023

VAC 2023

QEII Conference Centre, London, United Kingdom
24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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