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NEWS
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023
POSTED 21 Nov 2022 . BY Tom Walker
The ride takes guests to the coast of Antarctica for the opportunity to see frozen dinosaurs preserved within ice caves Credit: Simex-Iwerks
SimEx Iwerks celebrates its 30th anniversary in 2023
The company has revealed it will launch three new products to celebrate
The first is the newly-developed Immersion Theater, which will deliver a next-level, fully immersive experience from entry to exit
SimEx Iwerks has also worked with Red Raion to create Frostbite: Dino Island, its first fly film
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion.

Frostbite: Dino Island III takes guests to a mysterious island in Antarctica for the opportunity to see frozen dinosaurs which have been preserved within ice caves for 65 million years.

Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming very much alive and leaving guests face-to-face with the world’s fiercest predators.

Available for worldwide distribution in early 2023, the film has been made for the SimExIwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.

“Similar to what we did for our 4D and motion attractions, we're now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” commented Mike Frueh, SimEx-Iwerks' senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.

Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.

SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.

Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”



The launch of the customised content is part of SimEx-Iwerks Entertainment's year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando recently and will run throughout 2023.

During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a 'next-level, fully immersive experience from entry to exit'.

“Cinematic experiences such as the Immersive Theater engage the audience like no other," said Sean McAllister, VP of attractions development at SimEx-Iwerks. "They immerse guests into familiar worlds from major brands in a magical and memorable way, stimulating the senses and allowing them to get lost in the story."

The all-new experience incorporates interactive components such as augmented reality and photo opportunities and is scalable, depending on the size of the attractions and location.

The Immersion Theater will feature special effects, lighting and audio tech, as well as new-style motion-based seats designed by the team at SimEx-Iwerks and will deliver a series of deliberately choreographed high-impact moments.

Read more about SimEx-Iwerks and its partners in the Attractions Management news feedhere.

MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
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COMPANY PROFILES
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
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01-07 Dec 2022

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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion. Celebrates 30th anniversary in 2023
POSTED 21 Nov 2022 . BY Tom Walker
The ride takes guests to the coast of Antarctica for the opportunity to see frozen dinosaurs preserved within ice caves Credit: Simex-Iwerks
SimEx Iwerks celebrates its 30th anniversary in 2023
The company has revealed it will launch three new products to celebrate
The first is the newly-developed Immersion Theater, which will deliver a next-level, fully immersive experience from entry to exit
SimEx Iwerks has also worked with Red Raion to create Frostbite: Dino Island, its first fly film
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI Specialist, Red Raion.

Frostbite: Dino Island III takes guests to a mysterious island in Antarctica for the opportunity to see frozen dinosaurs which have been preserved within ice caves for 65 million years.

Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming very much alive and leaving guests face-to-face with the world’s fiercest predators.

Available for worldwide distribution in early 2023, the film has been made for the SimExIwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.

“Similar to what we did for our 4D and motion attractions, we're now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” commented Mike Frueh, SimEx-Iwerks' senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.

Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.

SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.

Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”



The launch of the customised content is part of SimEx-Iwerks Entertainment's year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando recently and will run throughout 2023.

During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a 'next-level, fully immersive experience from entry to exit'.

“Cinematic experiences such as the Immersive Theater engage the audience like no other," said Sean McAllister, VP of attractions development at SimEx-Iwerks. "They immerse guests into familiar worlds from major brands in a magical and memorable way, stimulating the senses and allowing them to get lost in the story."

The all-new experience incorporates interactive components such as augmented reality and photo opportunities and is scalable, depending on the size of the attractions and location.

The Immersion Theater will feature special effects, lighting and audio tech, as well as new-style motion-based seats designed by the team at SimEx-Iwerks and will deliver a series of deliberately choreographed high-impact moments.

Read more about SimEx-Iwerks and its partners in the Attractions Management news feedhere.

RELATED STORIES
FEATURE: Supplier Showcase: Red Raion: Out of this world


Valeria Rizzo, business development director of Red Raion, shares insights into the growth and direction of the business
Boston museum announces plans for 4D cinema


The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.
The SimEx-Iwerks Rio 4D Experience has launched at San Diego Zoo, USA


SimEx-Iwerks transformed an existing structure in the children’s zoo into a fully immersive 4D experience, with in-theatre and in-seat effects including lighting, bubbles and scents.
MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
National Trust plans immersive experience at Bath Assembly Rooms
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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