The Grammy Museum has launched its first ever Campaign For Music Education
The initiative will be co-chaired by some of the biggest names in music – from Billie Eilish and Dua Lipa to Bruno Mars, Shawn Mendes and Rosalía
The campaign is a call to action for the music industry to ensure that music education is accessible to all
The funds raised will provide free admission to the Grammy Museum in downtown Los Angeles for young people
The Grammy Museum has launched its first ever Campaign For Music Education, co-chaired by some of the biggest names in music – from Billie Eilish and Dua Lipa to Bruno Mars, Shawn Mendes and Rosalía.
The campaign is a call to action for the music industry to ensure that music education is accessible, sustainable and available for any and all who want it.
As part of the campaign, a fundraising initiative will seek to provide a boost for the museum's educational endowment and programmes.
The funds raised will also provide free admission to the Grammy Museum in downtown Los Angeles for all students, and expanded access to their music education programmes across the country.
GRAMMY Museum president and CEO, Michael Sticka, said: "Our goal with this campaign is very simple, to do our best to democratize music education by expanding our reach into underserved communities where access to our museum and educational programmes could make a huge impact and ultimately foster the next generation of music’s creators and leaders.
"Many in the music industry have come together to help us achieve our goal of making music education a vital part of kids' lives, and we couldn’t be more thankful for their support.
"I’d also like to thank our co-chairs Billie Eilish, Dua Lipa, Bruno Mars, Shawn Mendes, and Rosalía.”
Established in 2008, the Grammy Museum is a nonprofit organisation dedicated to cultivating a greater understanding of the history and significance of music through exhibits, education, grants, preservation initiatives, and public programming.
The Museum explores and celebrates all aspects of music, from the technology of the recording process to the legends who've made lasting marks on cultural identities.
Billie Eilish said: “I was able to visit the Grammy Museum a lot when I was growing up.
"We saw so many amazing artists perform that I never would’ve been able to see otherwise. I love the exhibits and the whole experience.
"I'm excited to help kids who are the same age as I was to have free access to this magical place and all that it has to offer in music education and experiences.”