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NEWS
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
POSTED 18 Nov 2021 . BY Tom Walker
Fury will be marketed as the world’s first unattended, two-player VR esports attraction Credit: VRStudios
VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.
RELATED STORIES
  Cineplex fuses films and live entertainment with new Junxion concept


Canadian entertainment and media company Cineplex has announced plans to create new destinations that fuse movies, live entertainment and dining in one place.
  Knott's Berry farm introducing free-roam virtual reality experience in April


Knott’s Berry farm will be the first major theme park in the world to introduce free roaming, multi-player virtual reality, announcing plans for ‘VR Showdown in Ghost Town’, which is coming to the attraction’s Boardwalk Arcade.
MORE NEWS
New Merlin CEO, Scott O'Neil, reveals his plans for the post-Varney era
Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
Cairns Aquarium in Australia put up for sale
Cairns Aquarium in Australia has been put up for sale, as the visitor attraction's directors seek fresh investment.
“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

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DIRECTORY
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DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
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Jobs    News   Products   Magazine   Subscribe
NEWS
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
POSTED 18 Nov 2021 . BY Tom Walker
Fury will be marketed as the world’s first unattended, two-player VR esports attraction Credit: VRStudios
VRstudios and Creative Works have launched a new VR-based multiplayer attraction
Fury will be marketed as the world’s first unattended, two-player VR esports attraction
The attraction made its debut at the IAAPA Expo 2021 in Orlando
The launch of Fury is part of a larger partnership deal between VRstudios and Creative Works
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.
RELATED STORIES
Cineplex fuses films and live entertainment with new Junxion concept


Canadian entertainment and media company Cineplex has announced plans to create new destinations that fuse movies, live entertainment and dining in one place.
Knott's Berry farm introducing free-roam virtual reality experience in April


Knott’s Berry farm will be the first major theme park in the world to introduce free roaming, multi-player virtual reality, announcing plans for ‘VR Showdown in Ghost Town’, which is coming to the attraction’s Boardwalk Arcade.
MORE NEWS
New Merlin CEO, Scott O'Neil, reveals his plans for the post-Varney era
Scott O'Neil has revealed that data will play a major role in attractions giant Merlin's plans to both upgrade its existing visitor experiences and further grow its business across global markets.
Cairns Aquarium in Australia put up for sale
Cairns Aquarium in Australia has been put up for sale, as the visitor attraction's directors seek fresh investment.
“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
Vikings gather for TEA’s SATE Europe conference at Europa-Park
+ More news   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS