Herzog and de Meuron’s M+ museum of visual culture distils essence of Hong Kong | attractionsmanagement.com news
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Herzog and de Meuron’s M+ museum of visual culture distils essence of Hong Kong
POSTED 17 Nov 2021 . BY Tom Walker
M+ will act as a cultural centre for 20th and 21st century art and design Credit: Herzog and de Meuron
The M+ museum and cultural centre has opened to the public in Hong Kong
The attraction has been designed by architects Herzog and de Meuron
M+ is located in the West Kowloon Cultural District
M+ will house 33 exhibition galleries, retail areas, restaurants and cafés
M+, described as Asia’s first global museum of contemporary visual culture, has opened in Hong Kong.

Located in the city state's West Kowloon Cultural District, the museum features six thematic exhibitions housing more than 1,000 works.

Designed by architects Herzog and de Meuron, M+ will act as a cultural centre for 20th and 21st-century art, design, architecture, and the moving image.

As well as the 33 exhibition galleries, the complex will house retail areas, restaurants, cafés, a research centre and multi-purpose halls.

M+ will become a centrepiece of The West Kowloon Cultural District – an area which has been developed gradually from the city's seaport, where section by section a natural harbour has been filled with earth.

The M+ sits on this reclaimed land, connected to the city and overlooking the sea.

Jacques Herzog said: "For art to enter into the life of a city like Hong Kong it has to come from below, from its own foundations.

"Our M+ Project does exactly that, by literally emerging from the city's underground."

M+'s covered entrance podium forms a bright public space that can be entered from all sides and levels, making the activities of the museum accessible to guests, while inviting them into the diverse display topography.

The urban shape has been designed to reiterate the iconic character of Kowloon’s skyline while allowing artistic messages to be transmitted on the surface of the façade.

The "oversize screen" acts as another gallery, one that can be seen from Hong Kong Island, broadcasting the site of M+.

According to Pierre de Meuron, M+ – which has been built above a train tunnel – expresses a "vision for a new institution of visual culture and art for Hong Kong and the world".

De Meuron said: "We have made the underground tunnel of the Airport Express the raison d’être of a rough, large-scale exhibition universe that literally anchors the entire building in the ground.

"The tunnel has been uncovered, creating a radical space for art and design, installation and performance; it is a space of unprecedented potential and a challenge to artist and curator alike.”
PROJECT PROFILE:

M+ Museum
Work has started on the M+ Museum West Kowloon Cultural District (WKCD), Hong Kong, following a ground breaking ceremony. Designed by Herzog and de Meuron in partnership with TFP Farrells and Ove Arup & Partners Hong Kong, the museum's ground breaking was marked by the burial of a commemorative time capsule.

Location: Hong Kong , Hong Kong SAR
Size: 60,000sq m

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Jobs    News   Products   Magazine
NEWS
Herzog and de Meuron’s M+ museum of visual culture distils essence of Hong Kong
POSTED 17 Nov 2021 . BY Tom Walker
M+ will act as a cultural centre for 20th and 21st century art and design Credit: Herzog and de Meuron
The M+ museum and cultural centre has opened to the public in Hong Kong
The attraction has been designed by architects Herzog and de Meuron
M+ is located in the West Kowloon Cultural District
M+ will house 33 exhibition galleries, retail areas, restaurants and cafés
M+, described as Asia’s first global museum of contemporary visual culture, has opened in Hong Kong.

Located in the city state's West Kowloon Cultural District, the museum features six thematic exhibitions housing more than 1,000 works.

Designed by architects Herzog and de Meuron, M+ will act as a cultural centre for 20th and 21st-century art, design, architecture, and the moving image.

As well as the 33 exhibition galleries, the complex will house retail areas, restaurants, cafés, a research centre and multi-purpose halls.

M+ will become a centrepiece of The West Kowloon Cultural District – an area which has been developed gradually from the city's seaport, where section by section a natural harbour has been filled with earth.

The M+ sits on this reclaimed land, connected to the city and overlooking the sea.

Jacques Herzog said: "For art to enter into the life of a city like Hong Kong it has to come from below, from its own foundations.

"Our M+ Project does exactly that, by literally emerging from the city's underground."

M+'s covered entrance podium forms a bright public space that can be entered from all sides and levels, making the activities of the museum accessible to guests, while inviting them into the diverse display topography.

The urban shape has been designed to reiterate the iconic character of Kowloon’s skyline while allowing artistic messages to be transmitted on the surface of the façade.

The "oversize screen" acts as another gallery, one that can be seen from Hong Kong Island, broadcasting the site of M+.

According to Pierre de Meuron, M+ – which has been built above a train tunnel – expresses a "vision for a new institution of visual culture and art for Hong Kong and the world".

De Meuron said: "We have made the underground tunnel of the Airport Express the raison d’être of a rough, large-scale exhibition universe that literally anchors the entire building in the ground.

"The tunnel has been uncovered, creating a radical space for art and design, installation and performance; it is a space of unprecedented potential and a challenge to artist and curator alike.”
RELATED STORIES
Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong


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Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of the Cherokee Indian (ECBI).
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Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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Proslide Tech Inc - Slide Efffects
ProSlide | Transforming Waterparks Since 1986 Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
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+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07 Jun 2022

World Sauna Forum 2022

Lapland Hotels Arena, Tampere, Finland
07-10 Jun 2022

IAAPA Expo Asia 2022

Hong Kong Convention & Exhibition Centre, Hong Kong, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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