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NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
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Jobs    News   Products   Magazine
NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Johnnie Walker visitor centre, designed by BRC, opens at Clynelish distillery


The Clynelish Distillery has opened the doors to a new visitor experience near Brora, in the Scottish Highlands.
BRC founder Bob Rogers: '2021 will see a surge in our industry'


Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
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Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

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