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New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
POSTED 31 Aug 2021 . BY Tom Walker
The visitor attraction is located at a former pressoir (winepress) Credit: Casson Mann
A new visitor attraction and cultural destination is taking a fresh approach to exploring the history of champagne
Pressoria blends original heritage architecture and contemporary interiors with sensory and digital installations
The attraction was designed by architects Casson Mann and Atelier Phileas Architecture
The sensory experience blends “elements of old and new”
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.

Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation.

Described as a sensory experience that blends elements of old and new, the visitor attraction is located in a former winepress.

The building has been transformed into a contemporary space, in which architectural elements and playful technology deliver an exhibition and tasting experience framed by light and space, landscape and history, art and science.

As well as the exhibits and attractions, the destination features a large bar, restaurant and retailing – all intended to explore and promote champagne.

​​Located across two floors, Pressoria takes visitors on a journey 'from the earth to the bubble'.

Designed for both tourists and locals – and champagne connoisseurs and newbies – the architects' brief was to create a visually poetic journey through the elemental and cultural nature of champagne.

The sensory installations have been devised to offer an immersive experience that engages the senses and reveals the heart of champagne.

On the ground floor, visitors can explore a series of objects and digital installations that explain the elemental basis of champagne and its terroir: chalk, rain, sun, and the deep vine roots, which tie champagne production to the area.

A monolithic chalk sculpture testifies to the influence of chalk on the land and vines, while a digital installation tells the story of the geology and geography that has shaped the land and soil.

Elsewhere, an exhibit explores the scent of champagne blossoms – a famously short-lived event that visitors can now experience in an installation.

Across the attraction, projection-mapped animations and interactives invite the visitor to become part of the land, the vines, the harvest, and the effervescence.

Gary Shelley, director of Casson Mann, said: "Pressoria is a unique sensory experience that celebrates champagne and its relationship to the land, the people and to place.

"After 18 months of development, we’re thrilled that visitors have the opportunity to discover the story of champagne and enjoy this beautiful location.

"The apex of the visitor experience is the walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne."
Pressoria includes a walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne Credit: Casson Mann
Credit: Atelier Phileas Architecture
Credit: Atelier Phileas Architecture
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Jobs    News   Products   Magazine
NEWS
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
POSTED 31 Aug 2021 . BY Tom Walker
The visitor attraction is located at a former pressoir (winepress) Credit: Casson Mann
A new visitor attraction and cultural destination is taking a fresh approach to exploring the history of champagne
Pressoria blends original heritage architecture and contemporary interiors with sensory and digital installations
The attraction was designed by architects Casson Mann and Atelier Phileas Architecture
The sensory experience blends “elements of old and new”
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.

Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation.

Described as a sensory experience that blends elements of old and new, the visitor attraction is located in a former winepress.

The building has been transformed into a contemporary space, in which architectural elements and playful technology deliver an exhibition and tasting experience framed by light and space, landscape and history, art and science.

As well as the exhibits and attractions, the destination features a large bar, restaurant and retailing – all intended to explore and promote champagne.

​​Located across two floors, Pressoria takes visitors on a journey 'from the earth to the bubble'.

Designed for both tourists and locals – and champagne connoisseurs and newbies – the architects' brief was to create a visually poetic journey through the elemental and cultural nature of champagne.

The sensory installations have been devised to offer an immersive experience that engages the senses and reveals the heart of champagne.

On the ground floor, visitors can explore a series of objects and digital installations that explain the elemental basis of champagne and its terroir: chalk, rain, sun, and the deep vine roots, which tie champagne production to the area.

A monolithic chalk sculpture testifies to the influence of chalk on the land and vines, while a digital installation tells the story of the geology and geography that has shaped the land and soil.

Elsewhere, an exhibit explores the scent of champagne blossoms – a famously short-lived event that visitors can now experience in an installation.

Across the attraction, projection-mapped animations and interactives invite the visitor to become part of the land, the vines, the harvest, and the effervescence.

Gary Shelley, director of Casson Mann, said: "Pressoria is a unique sensory experience that celebrates champagne and its relationship to the land, the people and to place.

"After 18 months of development, we’re thrilled that visitors have the opportunity to discover the story of champagne and enjoy this beautiful location.

"The apex of the visitor experience is the walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne."
Pressoria includes a walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne Credit: Casson Mann
Credit: Atelier Phileas Architecture
Credit: Atelier Phileas Architecture
RELATED STORIES
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage


A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund.
France and Britain's past and future relationship to be explored in new museum by Casson Mann


British exhibition designers Casson Mann will team up with Parisian architects Atelier Philéas to create a new Centre of Franco British Relations in Ouistreham, France.
New icon for Natural History Museum as Dippy is replaced by giant blue whale


London’s Natural History Museum has completed a major revamp of its main hall, with its blue whale skeleton replacing the national institution’s much-loved Diplodocus replica – a sight which has welcomed visitors to the museum for more than 37 years.
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Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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