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Kengo Kuma-designed Hans Christian Andersen House opens in city of Odense
POSTED 05 Jul 2021 . BY Tom Walker
The attraction was designed by Japanese architect Kengo Kuma Credit: HC Andersen House
The new H.C. Andersen House has opened its doors to visitors in the Danish city of Odense
The attraction was designed by Japanese architect Kengo Kuma
The new attraction aims to break new ground in its combination of site and collection interpretation with immersive theatre
The exhibition spaces have been designed in partnership by UK-based Event Communications and 12 selected artists from around the world
The new H.C. Andersen House, designed by Japanese architect Kengo Kuma, has opened its doors to visitors in the Danish city of Odense.

Dedicated to the life of the celebrated author – famous for his fairytales, such as the Little Mermaid, The Emperor's New Clothes and The Ugly Duckling – the US$62m visitor attraction consists of both indoor and outdoor spaces.

The attraction is located on the site of Hans Christian Andersen’s childhood home in Odense, which first opened as a museum in 1908.

As part of a Denmark-wide initiative to expand the country’s cultural tourism offer, the City of Odense embarked on a project to transform the museum into a flagship tourist attraction, harnessing the worldwide appeal of Andersen’s stories.

The new attraction aims to break new ground in its combination of site and collection interpretation with immersive theatre, bringing visitors into a new appreciation of Andersen’s creative output and celebrating his imagination.

It has a floor space of 5,600sq m – two-thirds of which is underground, creating a "magical garden space" in the centre of Odense.

Inside, visitors navigate a series of immersive chambers, trails and interactive exhibits that bring the master storyteller’s tales to life.

The exhibition spaces have been designed in partnership by UK-based Event Communications and 12 selected artists from around the world.

The common denominator for all the contributing artists – which include Brazilian installation artist Henrique Oliveira, British puppet-maker Andy Gent and Danish scriptwriter Kim Fupz Aakeson – is that their art in one way or another is associated with the art of Hans Christian Andersen.

Henrik Lübker, creative director of H.C. Andersen’s House, said: "We've identified artists that correspond with Andersen’s universe and its core values.

"In that sense, the ambition has been to create art, which exists on its own terms, while simultaneously fitting into the overall project: Creating an H.C. Andersen’s House in which landscape, architecture, exhibitions, design and art all melt together to form a coherent experience.

"The audience can expect to go on a journey and enter into a world in which humor and play are at least as important as answers and truth.

"They experience a world in which you step into surrealistic game shows or get thrown around by the elements as if you were a tin soldier. A world where you are at the bottom of the ocean looking up, looking out, at a different world as a little mermaid or endure the same terrible things the ugly duckling had to.

"The audience can expect a world that is for all ages and times. For families and the individual."
Credit: HC Andersen House
Credit: HC Andersen House
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Kengo Kuma has won the first prize in an architecture design competition to create a new fairytale-themed home for the Hans Christian Andersen Museum in Odense, Denmark.
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Jobs    News   Products   Magazine
NEWS
Kengo Kuma-designed Hans Christian Andersen House opens in city of Odense
POSTED 05 Jul 2021 . BY Tom Walker
The attraction was designed by Japanese architect Kengo Kuma Credit: HC Andersen House
The new H.C. Andersen House has opened its doors to visitors in the Danish city of Odense
The attraction was designed by Japanese architect Kengo Kuma
The new attraction aims to break new ground in its combination of site and collection interpretation with immersive theatre
The exhibition spaces have been designed in partnership by UK-based Event Communications and 12 selected artists from around the world
The new H.C. Andersen House, designed by Japanese architect Kengo Kuma, has opened its doors to visitors in the Danish city of Odense.

Dedicated to the life of the celebrated author – famous for his fairytales, such as the Little Mermaid, The Emperor's New Clothes and The Ugly Duckling – the US$62m visitor attraction consists of both indoor and outdoor spaces.

The attraction is located on the site of Hans Christian Andersen’s childhood home in Odense, which first opened as a museum in 1908.

As part of a Denmark-wide initiative to expand the country’s cultural tourism offer, the City of Odense embarked on a project to transform the museum into a flagship tourist attraction, harnessing the worldwide appeal of Andersen’s stories.

The new attraction aims to break new ground in its combination of site and collection interpretation with immersive theatre, bringing visitors into a new appreciation of Andersen’s creative output and celebrating his imagination.

It has a floor space of 5,600sq m – two-thirds of which is underground, creating a "magical garden space" in the centre of Odense.

Inside, visitors navigate a series of immersive chambers, trails and interactive exhibits that bring the master storyteller’s tales to life.

The exhibition spaces have been designed in partnership by UK-based Event Communications and 12 selected artists from around the world.

The common denominator for all the contributing artists – which include Brazilian installation artist Henrique Oliveira, British puppet-maker Andy Gent and Danish scriptwriter Kim Fupz Aakeson – is that their art in one way or another is associated with the art of Hans Christian Andersen.

Henrik Lübker, creative director of H.C. Andersen’s House, said: "We've identified artists that correspond with Andersen’s universe and its core values.

"In that sense, the ambition has been to create art, which exists on its own terms, while simultaneously fitting into the overall project: Creating an H.C. Andersen’s House in which landscape, architecture, exhibitions, design and art all melt together to form a coherent experience.

"The audience can expect to go on a journey and enter into a world in which humor and play are at least as important as answers and truth.

"They experience a world in which you step into surrealistic game shows or get thrown around by the elements as if you were a tin soldier. A world where you are at the bottom of the ocean looking up, looking out, at a different world as a little mermaid or endure the same terrible things the ugly duckling had to.

"The audience can expect a world that is for all ages and times. For families and the individual."
Credit: HC Andersen House
Credit: HC Andersen House
RELATED STORIES
Kengo Kuma-designed New National Stadium completed in Tokyo


Construction of Japan's New National Stadium, which was designed by Kengo Kuma and will be the centrepiece of next year's Olympic Games, has been completed.
Kengo Kuma wins competition to design fairytale-themed Hans Christian Andersen museum expansion


Kengo Kuma has won the first prize in an architecture design competition to create a new fairytale-themed home for the Hans Christian Andersen Museum in Odense, Denmark.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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