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NEWS
First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
RELATED STORIES
  Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone


Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
  Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
  Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
+ More news   
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
First full-scale franchised Madame Tussauds to open in Budapest during 2022
POSTED 27 Jun 2021 . BY Tom Walker
The 2,000sq m attraction will be operated by franchisee Dorottya Experience Kft Credit: Merlin/Madame Tussauds
Merlin Entertainments set to open a new Madame Tussauds in Budapest, Hungary
The attraction will be the first full-scale franchised Madame Tussauds site
The 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the city
The attraction will open its doors to visitors in 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.

Located near the city's Vörösmarty square, the attraction will be the first full-scale franchised site for the brand, following an agreement signed between Merlin and franchisee Dorottya Experience Kft.

Showcasing the iconic waxworks – featuring international and domestic, current and late famous figures – the 2,000sq m attraction has been earmarked to play an important role in reviving tourism in the area, once pandemic restrictions are lifted.

The celebrities and historical figures to feature in the attraction were chosen after "thorough market research and extensive negotiations". The plan is to include former politicians, Hungarian musicians, artists, athletes and other public figures.

Chris Scurrah, franchise director of Merlin Entertainments, said: "We are launching our Madame Tussauds franchise in Budapest with a local partner experienced in the field of brand-building and tourism.

"This will be the first full-scale franchise attraction of the Madame Tussauds brand.

"Following a successful opening, we will continue to look at other Madame Tussauds franchise opportunities around the globe, in markets where the brand is not already present. Future partners are already being identified.”

Miklós Köncz, general manager of Dorottya Experience KFT, said: "Our goal is to open a new Madame Tussauds attraction that adds another venue to the list of tourist attractions in the heart of Budapest, while making the Madame Tussauds brand known and popular in Hungary.

"Works on the attraction are already in progress and we are looking forward to opening our doors to visitors from around the world in 2022.

"We plan to expand the range of the Hungarian touristic offering with an attraction applying an interactive and experience-based approach.”
RELATED STORIES
Madame Tussauds moves Prince Harry and Meghan from royal family to 'Hollywood' zone


Waxworks of the Duke and Duchess of Sussex at London's Madame Tussauds have been relocated to better reflect their new status.
Madame Tussauds figures helping out at famous New York steakhouse


Peter Luger Steak House in New York has recruited in some unusual help to ensure diners adhere to social distancing measures – while giving guests a photo opportunities.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS