BRC founder Bob Rogers: '2021 will see a surge in our industry' | attractionsmanagement.com news
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BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Jobs   News   Products   Magazine
NEWS
BRC founder Bob Rogers: '2021 will see a surge in our industry'
POSTED 06 Apr 2021 . BY Tom Walker
Rogers said 'pent up demand' will provide the visitor attractions sector a boost during 2021 Credit: BRC Imagination Arts
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.

Speaking exclusively to Attractions Management, Rogers said there remains a huge appetite to create new experiences – and that spending on projects remained bottled up and ready to go.

“I do think that there’s a pent up demand that’s going to surge in our industry in 2021," Rodgers said, in an interview published in Attractions Management Issue 1/2021.

"When the pandemic eases, people who have money will come out and start spending like crazy and that will lift everyone – we’re looking forward to that good fortune, not just for us but for everyone else.”

Reflecting on the past 12 months, during which the pandemic has had a severe impact on the visitor attractions and tourism industries, Rogers said BRC – an experience design and production agency – had weathered the storm well.

“We feel a little guilty that things are going so well for us when others are hurting, but it was actually a pretty good year – we did very well," Rogers said, adding that the company's success was down to its international profile.

"We’re in our 40th year and for 38 of those years we’ve been working internationally, so we’re used to working remotely. We get calls every week for viable projects."

New BRC projects for 2021 include a “technically astonishing” stadium tour for National Football League (NFL) franchise Las Vegas Raiders.

According to Rogers, the NFL team were keen to offer a technologically sophisticated stadium tour to connect visitors with the team and its history.

“Together with the Raiders, we have created a tour that lets hosts control sound and media throughout the stadium via a small device on their wrist, with immersive shows starring some of the Raiders’ most important icons in behind-the-scenes spaces guests would normally never see,” Rogers explains.

“Without giving away any secrets, it’s the only stadium tour that we know of that often ends with fans crying as they step out onto the field. It’s emotional, it’s theatrical, and the Raiders believe that it’s going to be a “must do” on any visit to Vegas.”

Rogers set up BRC Imagination Arts 40 years, after beginning his career in attractions with the Walt Disney Company as a magician in the Magic Shop at Disneyland, California.

• To read the full interview, click here for Attractions Management Issue 1/2021.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Christian Lachel appointed chief creative officer at BRC Imagination Arts


Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
Tourism industry must lead and inspire, says Ken Robinson


Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station.
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COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
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Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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