Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023 | attractionsmanagement.com news
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Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
POSTED 30 Mar 2021 . BY Tom Walker
The Tokyo attraction will include replicas of the original sets used in the Harry Potter movies Credit: Warner Bros
The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go
– Sarah Roots
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
PROJECT PROFILE:

Warner Bros. Studio Tour Hollywood
Experience designers Thinkwell Group have created a new 25,000sq ft (2,300sq m) addition to the Warner Bros. Studio Tour Hollywood, a finale to the backlot tour and the culmination of a two year project exploring how films and TV shows are made.


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Jobs   News   Products   Magazine
NEWS
Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
POSTED 30 Mar 2021 . BY Tom Walker
The Tokyo attraction will include replicas of the original sets used in the Harry Potter movies Credit: Warner Bros
The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go
– Sarah Roots
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.

Due to open in 2023, The Studio Tour Tokyo will occupy a 300,000sq ft space at the grounds of the former Toshimaen Amusement Park in Nerima-Ku, Tokyo and will feature – just like its London counterpart – authentic recreations of films sets from the Harry Potter films, including the Great Hall at Hogwarts, the Forbidden Forest and Diagon Alley.

Speaking exclusively to Attractions Management in the latest issue (1/2021), Sarah Roots, executive vice president, Warner Bros Studio Tours & Retail, said the attraction will look to tap into the huge passion for the movie franchise which exists in the country.

“The intense Harry Potter fandom of Japan and the location of Tokyo with such a high population of people who love to engage with IP and have days out made it a really strong place for us to go,” Roots said.

“We’ll take the essence of the Studio Tour London and build on it using lessons we’ve learned to create something even more amazing in Japan."

Roots added that while the Tokyo Studio Tour will keep the essence of the London Tour, there will be several differences.

While the London Tour at Leavesden Studios – where all eight of the Harry Potter films were made – features original sets, props and costumes from the movies, in Japan, the sets will be "authentic replicas" of the originals.

"This allows a bit more freedom when designing the attraction," Roots said.

“All of the favourites will be there – The Great Hall, Dumbledore’s Office, the Forbidden Forest – but we have the option of making changes to them.

"We have the benefit of a brand new building in Japan and it’s bigger, so we’ll be able to make an enhanced Forbidden Forest, for example."

In addition, the Tokyo tour will include features tailored for the Japanese market.

“The Japanese love photo ops, interactives and getting involved, and we’ll be adding a lot of interactivity and engagement into that tour,” Roots said.

"The Japanese tour will also benefit from the lessons learned at Leavesden, with some tweaks made in terms of the order and spacing of the attractions and the F&B offer."

• To read the full interview with Sarah Roots in the latest issue of Attractions Management, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
FEATURE: Interview: Sarah Roots


Warner Bros’ Sarah Roots shares exciting details of the second Harry Potter Studio Tour, set to open in Japan in 2023
Warner Bros. to open Harry Potter studio attraction in Japan


Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
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World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
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IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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