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Christian Lachel appointed chief creative officer at BRC Imagination Arts
POSTED 26 Mar 2021 . BY Magali Robathan
Christian Lachel, CCO at BRC Imagination Arts Credit: Photo: Business Wire
Christian Lachel, CCO at BRC Imagination Arts Credit: Photo: Business Wire
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.

Previously vice president and executive creative director, Lachel first joined BRC in 1997. Since then, he has helped guide the company during a period of rapid GLOBAL growth, and has taken lead roles on projects including Destination Scotland (Johnnie Walker Princes St, Glenkinchie Distillery), Jameson Distillery Bow St, The Museum of Liverpool, NASA's Kennedy Space Center and The Abraham Lincoln Presidential Library and Museum.

“I have known Christian for over 23 years and he never fails to impress me with his energy, creative vision, leadership, and pure ambition,” said Bob Rogers. “We’re in the midst of an exciting period of growth at BRC and I couldn’t think of anyone better than Christian to take the creative helm. We’re lucky to work with some of the world’s most exciting brands and cultural institutions, and Christian consistently delivers projects that transcend the status quo.”

In his role as CCO, Lachel will lead BRC’s creative practice, grow BRC’s global portfolio, and will continue with his work as an industry thought leader and coach and mentor for new talent in the experience design industry.

“I look forward to continuing to drive BRC’s creative practice, strategic vision, and work hand-in-glove with clients to create human experiences that inspire and transform,” said Lachel. “Reflecting on the changes that have shaped our industry over the last 20 years I’m more excited than ever about what lies ahead. As storytellers and experiential designers, we have an incredible opportunity to contribute to a more inclusive, sustainable, accessible, and courageous world.”

This year, BRC celebrates its 40th anniversary. The firm is currently working on the development of immersive brand experiences, tours, cultural and heritage attractions, and strategic master plans for clients including The Las Vegas Raiders,  Diageo, Horse Soldier Bourbon, Ravinia Festival, and The Henry Ford Museum of American Innovation.

Lachel specialises in creative storytelling, design, media direction, sustainability practices, business and operations planning and project delivery for award-winning brand homes and flagships, museums, sports and music venue tours, cultural attractions, and global expo/event pavilions. He has a degree in Design and Marketing from the College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena and Executive Education from Wharton Business School. He is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions and was a SEGD (Society of Experiential Graphic Design) Board Member (2005-2008). Lachel is a proud veteran of the United States Navy.

Read our in-depth interview with BRC Imagination Arts founder Bob Rogers here
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Ghosts of the Library by BRC at the Lincoln Presidential Library Credit: Photo: @BRC
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Jobs   News   Products   Magazine
NEWS
Christian Lachel appointed chief creative officer at BRC Imagination Arts
POSTED 26 Mar 2021 . BY Magali Robathan
Christian Lachel, CCO at BRC Imagination Arts Credit: Photo: Business Wire
Christian Lachel, CCO at BRC Imagination Arts Credit: Photo: Business Wire
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.

Previously vice president and executive creative director, Lachel first joined BRC in 1997. Since then, he has helped guide the company during a period of rapid GLOBAL growth, and has taken lead roles on projects including Destination Scotland (Johnnie Walker Princes St, Glenkinchie Distillery), Jameson Distillery Bow St, The Museum of Liverpool, NASA's Kennedy Space Center and The Abraham Lincoln Presidential Library and Museum.

“I have known Christian for over 23 years and he never fails to impress me with his energy, creative vision, leadership, and pure ambition,” said Bob Rogers. “We’re in the midst of an exciting period of growth at BRC and I couldn’t think of anyone better than Christian to take the creative helm. We’re lucky to work with some of the world’s most exciting brands and cultural institutions, and Christian consistently delivers projects that transcend the status quo.”

In his role as CCO, Lachel will lead BRC’s creative practice, grow BRC’s global portfolio, and will continue with his work as an industry thought leader and coach and mentor for new talent in the experience design industry.

“I look forward to continuing to drive BRC’s creative practice, strategic vision, and work hand-in-glove with clients to create human experiences that inspire and transform,” said Lachel. “Reflecting on the changes that have shaped our industry over the last 20 years I’m more excited than ever about what lies ahead. As storytellers and experiential designers, we have an incredible opportunity to contribute to a more inclusive, sustainable, accessible, and courageous world.”

This year, BRC celebrates its 40th anniversary. The firm is currently working on the development of immersive brand experiences, tours, cultural and heritage attractions, and strategic master plans for clients including The Las Vegas Raiders,  Diageo, Horse Soldier Bourbon, Ravinia Festival, and The Henry Ford Museum of American Innovation.

Lachel specialises in creative storytelling, design, media direction, sustainability practices, business and operations planning and project delivery for award-winning brand homes and flagships, museums, sports and music venue tours, cultural attractions, and global expo/event pavilions. He has a degree in Design and Marketing from the College of DuPage, a BS with Honors in Entertainment Design from Art Center College of Design in Pasadena and Executive Education from Wharton Business School. He is a LEED Accredited professional with U.S. Green Building Council and an industry leader on sustainable and inclusive design solutions and was a SEGD (Society of Experiential Graphic Design) Board Member (2005-2008). Lachel is a proud veteran of the United States Navy.

Read our in-depth interview with BRC Imagination Arts founder Bob Rogers here
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Ghosts of the Library by BRC at the Lincoln Presidential Library Credit: Photo: @BRC
RELATED STORIES
FEATURE: Interview: Bob Rogers


As BRC Imagination Arts celebrates 40 years in business, its founder celebrates his team’s achievements
BRC selected to design new World Food Center – will explore sustainability and global food supply


Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands.
Glenkinchie Distillery attraction opens as part of £185m investment in whisky tourism


LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near Edinburgh, Scotland.
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Disney to open Avengers Campus at Disneyland California on 4 June
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World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
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Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
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Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
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+ More videos  

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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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