Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Credit: Merlin Entertainments
RELATED STORIES
Merlin reveals Chessington's new Croc Drop tower attraction


Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Legoland New York on track for 2021 – details revealed for Legoland Windsor's biggest ever addition, LEGO MYTHICA


Legoland New York is now set to open in 2021, after having to delay its intended July 2020 launch due to the COVID-19 pandemic.
Merlin postpones opening of Legoland New York to 2021


Merlin Entertainments has announced that its upcoming Legoland resort in New York, US, will now open in 2021.
MORE NEWS
Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
Global wellbeing organisation, Therme Group, has today announced plans for a CAN$350m (€236.3m, £201.8m, US$280.8m) wellbeing resort in Toronto, Canada, at Ontario Place.
Jorvik's global art project will connect 14 cities
The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
IAAPA is offering visitor attractions, museums and theme park industry professionals the opportunity to take part in its annual events – even if they can't make it to the shows in person.
+ More news   
LATEST JOBS
Duty Manager
Curve Theatre
Salary: £17,932 p.a
Job location: Leicester, UK
Operations Manager
The National Museum of the Royal Navy
Salary: £27,530 - £30,350
Job location: Portsmouth, UK
Visitor Experience Manager
The National Museum of the Royal Navy
Salary: £22,350 - £23,950 (£21,718.24 - £23,273.01 pro rata)
Job location: Portsmouth, UK
+ More jobs  

COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Credit: Merlin Entertainments
RELATED STORIES
Merlin reveals Chessington's new Croc Drop tower attraction


Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Legoland New York on track for 2021 – details revealed for Legoland Windsor's biggest ever addition, LEGO MYTHICA


Legoland New York is now set to open in 2021, after having to delay its intended July 2020 launch due to the COVID-19 pandemic.
Merlin postpones opening of Legoland New York to 2021


Merlin Entertainments has announced that its upcoming Legoland resort in New York, US, will now open in 2021.
MORE NEWS
Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
Global wellbeing organisation, Therme Group, has today announced plans for a CAN$350m (€236.3m, £201.8m, US$280.8m) wellbeing resort in Toronto, Canada, at Ontario Place.
Jorvik's global art project will connect 14 cities
The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
IAAPA is offering visitor attractions, museums and theme park industry professionals the opportunity to take part in its annual events – even if they can't make it to the shows in person.
IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS