Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn
The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.
First look: Disney's new Spaceship Earth night-time experience at EPCOT
Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
Merlin reveals Chessington's new Croc Drop tower attraction
Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Outdoor visitor attractions and theme parks in the UK to reopen on 12 April
Most outdoor attractions in England – including zoos and theme parks – will be allowed to reopen their doors on 12 April.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Pandemic having 'massive impact' on US attractions – losses estimated at US$23bn
The pandemic cost the US visitor attractions an estimated US$23bn in economic losses during 2020, while the sector also suffered job losses five times larger than the average loss across all other US industries.
First look: Disney's new Spaceship Earth night-time experience at EPCOT
Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
Merlin reveals Chessington's new Croc Drop tower attraction
Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Outdoor visitor attractions and theme parks in the UK to reopen on 12 April
Most outdoor attractions in England – including zoos and theme parks – will be allowed to reopen their doors on 12 April.
Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district.
Coventry's former IKEA building slated to become arts and cultural centre of international importance
Coventry, the UK City of Culture in 2021, wants to seize a once-in-a-lifetime opportunity to create an arts hub to establish the city as an international destination for culture.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS