Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
  Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
+ More news   
LATEST JOBS
Activities Manager - Rutland Water
Anglian Water
Salary: £30,000 - £35,000pa depending on experience
Job location: Oakham, Rutland , United Kingdom
Site Lead, Old Station Tintern
Monmouthshire County Council
Salary: £25,481 - £27,741pa
Job location: Chepstow, Monmouthshire , United Kingdom
Site Co-ordinator, Caldicot Castle
Monmouthshire County Council
Salary: £27,741 - £31,346pa
Job location: Caldicote, Monmouthshire , United Kingdom
Assistant Manager - Event and Conferencing
Derby City Council
Salary: £26,511 - £29,577pa
Job location: Derby Arena , United Kingdom
Assistant Park Operations Manager
Paultons Park
Salary: Industry leading
Job location: Romsey, Hampshire , United Kingdom
General Manager (dual sites)
Adventure Experience
Salary: £30,000 - £40,000pa
Job location: Barnet and Harrow, London , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
POSTED 02 Feb 2021 . BY Tom Walker
Some double helix slides at the "factory" area of Omega Mart Credit: Laurent Velazquez/www.meowwolf.com
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month.

The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists.

In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms, terrains, and "portals to other worlds".

According to Meow Wolf – an arts and entertainment company famed for creating large-scale immersive art installations – the attraction will "transform family vacations into mind bending adventures".

"Omega Mart is not a show, or an arcade, or a museum — and yet, all of that and more," Meow Wolf said.

"It is family friendly, open to humans of all ages — and that includes inner children.

"You might find yourself in a warehouse-sized playground, with slides bigger than your house. Or going through a real-life looking glass, into another world entirely.

"Think of the greatest amusement park you’ve ever been to, with a Vegas-style twist. If the idea of that geeks you out, imagine what it’d do for a real kid."

At the heart of Omega Mart will be a focus on art.

"We’ve spent three years figuring out how to turn an otherwise boring art world into something exhilarating and unprecedentedly gorgeous," Meow Wolf said.

"Most art is presented only for long stares and contemplation, but we’re more interested in paintings you can walk into and explore.

"How about a sculpture garden that’ll make you feel like you’ve stumbled on the ruins of an alien planet? Now you can run wild alongside your imagination."

To read more about Omega Mart, which is scheduled to open on 18 February,
click here for the official website.

Launch marketing activity includes a series of videos from Wieden + Kennedy, including one directed by Andreas Nilsson with a deepfake Willie Nelson.



Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
Meow Wolf to open immersive arts space and hotel in Phoenix


Immersive art collective Meow Wolf are creating a new exhibition space, music venue and hotel in Phoenix, Arizona, to open in 2024.
Game of Thrones creator helps shape fantastical explorable attraction for Santa Fe


Game of Thrones creator George R R Martin has partnered with a design company and arts and entertainment production studio to create an explorable attraction in Santa Fe, US.
MORE NEWS
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
Herzog and de Meuron’s M+ museum of visual culture distils essence of Hong Kong
M+, described as Asia’s first global museum of contemporary visual culture, has opened in Hong Kong.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS