EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England | attractionsmanagement.com news
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EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England
POSTED 30 Dec 2020 . BY Tom Walker
Kevin Blair, MD of Atmos VR, said the attraction will 'push the experiential boundaries of immersive experiences' Credit: Atmos VR
A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021.

To be operated by Atmos VR, the site will offer a multiplayer-type experience and be the first of eight locations planned across the country.

Atmos VR was founded by entrepreneur Kevin Blair and supplies "creative solutions in a virtual world". Blair is also president of the Birmingham Chapter of the VR/AR Association.

The funding for the venture will come from Insight Media Fund, which is investing in a portfolio of digital Media and live event entertainment ventures. It looks to invest in "single-purpose businesses which can provide capital growth".

The opportunity to work with Atmos VR was identified by Insight's investment advisor, Samahoma Media Advisors.

Bob Clarke, Samahoma CEO said: “As part of Insight Media Fund’s focus on media investments for a post-COVID world, bringing back live events is very much on its agenda.

"Free-roaming VR provides a genuine antidote to the reasonable lingering fears people may have of being part of an uncontrolled large audience crowd.

"Atmos VR has developed a cutting-edge proposition with plenty of hooks for repeat visits – with the fund’s support we believe it can be scaled for a UK-wide rollout and international franchise opportunities.”

Kevin Blair, MD of Atmos VR, said: “Our aim is to bring creative content to life using the latest immersive technology, constantly evolving VR and beyond and pushing the experiential boundaries of immersive experiences.

"According to the 2019 Immersive Design Summit Report, three-quarters (76 per cent) of immersive entertainment companies successfully have attendance up to 10,000 per year, meaning we can provide immersive experiences aimed at smaller audiences who are already seeking a more personal setting."

The first, West Midlands site is set to open in early 2021 and was picked by public entertainment specialists Britton McGrath Associates, which has been brought in to find suitable locations for the venture.
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Jobs   News   Products   Magazine
NEWS
EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England
POSTED 30 Dec 2020 . BY Tom Walker
Kevin Blair, MD of Atmos VR, said the attraction will 'push the experiential boundaries of immersive experiences' Credit: Atmos VR
A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021.

To be operated by Atmos VR, the site will offer a multiplayer-type experience and be the first of eight locations planned across the country.

Atmos VR was founded by entrepreneur Kevin Blair and supplies "creative solutions in a virtual world". Blair is also president of the Birmingham Chapter of the VR/AR Association.

The funding for the venture will come from Insight Media Fund, which is investing in a portfolio of digital Media and live event entertainment ventures. It looks to invest in "single-purpose businesses which can provide capital growth".

The opportunity to work with Atmos VR was identified by Insight's investment advisor, Samahoma Media Advisors.

Bob Clarke, Samahoma CEO said: “As part of Insight Media Fund’s focus on media investments for a post-COVID world, bringing back live events is very much on its agenda.

"Free-roaming VR provides a genuine antidote to the reasonable lingering fears people may have of being part of an uncontrolled large audience crowd.

"Atmos VR has developed a cutting-edge proposition with plenty of hooks for repeat visits – with the fund’s support we believe it can be scaled for a UK-wide rollout and international franchise opportunities.”

Kevin Blair, MD of Atmos VR, said: “Our aim is to bring creative content to life using the latest immersive technology, constantly evolving VR and beyond and pushing the experiential boundaries of immersive experiences.

"According to the 2019 Immersive Design Summit Report, three-quarters (76 per cent) of immersive entertainment companies successfully have attendance up to 10,000 per year, meaning we can provide immersive experiences aimed at smaller audiences who are already seeking a more personal setting."

The first, West Midlands site is set to open in early 2021 and was picked by public entertainment specialists Britton McGrath Associates, which has been brought in to find suitable locations for the venture.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Bristol zoo to leave its historic city site after 185 years
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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