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Saudi Arabia's Fitness Time plans 70 new openings in next five years
POSTED 09 Dec 2020 . BY Tom Walker
Fitness Time currently has 138 active clubs and 2,600 employees across its portfolio in Saudi Arabia and United Arab Emirates Credit: Fitness Time/www.fitnesstime.com.sa
Fitness Time, the largest network of sport and fitness clubs in Saudi Arabia, is embarking on an ambitious expansion drive which will see it open at least 70 new sites over the next five years.

The group currently has 138 active clubs and 2,600 employees across its portfolio in Saudi Arabia and United Arab Emirates.

To help drive the growth, Fitness Time has signed a five-year, £50m contract with equipment supplier Technogym, which will see the Italian wellness giant kit out all of its new clubs.

Fitness Time is owned by Leejam Sports Company, which in September 2019 appointed industry veteran and former Bannatyne Group chief executive Justin Musgrove as its new CEO.

"We're looking to set a new benchmark for quality and value, with our mission to be the best and favourite health club chain in the region," Musgrove said.

Fitness Time was founded by fitness entrepreneurs Fahad and Abdulmohsen Alhagbani in 2007 and the brothers oversaw a rapid expansion of the brand.

The initial growth was aided by Investcorp, a private equity company, which took a 25 per cent share in the group in 2013.

Fitness Time went public in 2018, with an IPO which valued the business at £540m – at which point the Alhagbanis sold their shares in the company. To read a recent interview with Fahad Alhagbani, click here for HCM Issue 10/2020.

Fitness Time is the latest operator looking to expand on the growth of fitness in Saudi Arabia.

Earlier this month, UK-based PureGym said it will take its budget fitness concept to Saudi Arabia and open 40 sites in the country, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

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NEWS
Saudi Arabia's Fitness Time plans 70 new openings in next five years
POSTED 09 Dec 2020 . BY Tom Walker
Fitness Time currently has 138 active clubs and 2,600 employees across its portfolio in Saudi Arabia and United Arab Emirates Credit: Fitness Time/www.fitnesstime.com.sa
Fitness Time, the largest network of sport and fitness clubs in Saudi Arabia, is embarking on an ambitious expansion drive which will see it open at least 70 new sites over the next five years.

The group currently has 138 active clubs and 2,600 employees across its portfolio in Saudi Arabia and United Arab Emirates.

To help drive the growth, Fitness Time has signed a five-year, £50m contract with equipment supplier Technogym, which will see the Italian wellness giant kit out all of its new clubs.

Fitness Time is owned by Leejam Sports Company, which in September 2019 appointed industry veteran and former Bannatyne Group chief executive Justin Musgrove as its new CEO.

"We're looking to set a new benchmark for quality and value, with our mission to be the best and favourite health club chain in the region," Musgrove said.

Fitness Time was founded by fitness entrepreneurs Fahad and Abdulmohsen Alhagbani in 2007 and the brothers oversaw a rapid expansion of the brand.

The initial growth was aided by Investcorp, a private equity company, which took a 25 per cent share in the group in 2013.

Fitness Time went public in 2018, with an IPO which valued the business at £540m – at which point the Alhagbanis sold their shares in the company. To read a recent interview with Fahad Alhagbani, click here for HCM Issue 10/2020.

Fitness Time is the latest operator looking to expand on the growth of fitness in Saudi Arabia.

Earlier this month, UK-based PureGym said it will take its budget fitness concept to Saudi Arabia and open 40 sites in the country, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
FEATURE: Interview: Fahad Alhagbani


The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
Justin Musgrove appointed CEO of Leejam, Saudi Arabia's largest fitness company


Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as its new CEO.
Saudi fitness company Leejam Sports plans IPO


Leejam Sports Company, which owns and operates Fitness Time, the largest network of sports and fitness centers in the Middle East, has announced plans for an initial public offering (IPO).
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IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
Saudi Arabia's General Entertainment Authority (GEA) has pledged to provide SAR500m (US$133m, €112m, £96m) worth of loans to companies, in order to create new attractions and entertainment projects in the country.
Hong Kong's Ocean Park opens Water World with 27 new outdoor and indoor attractions
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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©Cybertrek 2021

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