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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns

Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
RELATED STORIES
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
+ More news   
LATEST JOBS
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
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NEWS
Vertigo's "urban forest" of LED bars animates public square
POSTED 02 Mar 2020 . BY Stu Robarts
Echelon takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars Credit: James Burns
Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up.
– Kathrin Hersel
Digital art group Vertigo have created a new audio-visual installation that reacts to the movement of viewers and passersby, animating a public square with flashing LEDs.

The artwork. called Echelon, is located at the foot of London’s Centre Point building and was curated by cultural placemaking agency Futurecity for Almacantar, a development company that is rejuvenating the brutalist building.

It takes the form of a 12m (39ft) equilateral triangle of 36 vertical LED bars on which there are a total of 27,000 luminous LED points.

The LEDs flash in sync with "an accompanying soundscape spanning from brief notes to soft flowing sound images", but also react as people nearby move around.

Vertigo explained: "Echelon invites visitors to come together and transform the square into a luminous performative space. The installation rises from its dormant state whenever movement is detected, getting brighter and more active with the flow of people.

"The awakening is triggered by three radars, symmetrically placed around the light installation. The audience is encouraged to move around and inside the piece in order to get a full experience of the work."

Kathrin Hersel, property director at Almacantar, said: "We wanted to collaborate with world-class artists on our activations at Centre Point which is why we commissioned Echelon by Vertigo.

"St Giles Square is a rare oasis of space for central London which needs to reflect the way Londoners live. Aside from looking beautiful in the winter light, Echelon allows visitors to create their own experience using light and sound and invites us to take time out of our busy lives to change direction and look up."
The artwork has a total of 27,000 luminous LED points Credit: James Burns
The LEDs react as people nearby move around Credit: James Burns
The artwork is located at the foot of London’s Centre Point building Credit: James Burns
It was curated by cultural placemaking agency Futurecity for the development company Almacantar Credit: James Burns
RELATED STORIES
MORE NEWS
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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