ASTC launches gender equity scheme for STEM learning in science centres | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
ASTC launches gender equity scheme for STEM learning in science centres
POSTED 31 Jan 2020 . BY Tom Anstey
The initiative aims to encourage young girls to take up careers in STEM subjects
The Association of Science and Technology Centers (ASTC) has launched a new project promoting gender equity in science museums.

Working alongside the National Girls Collaborative Project (NGCP), ASTC has launched IF/THEN, an idea built on the mantra "if we support a woman in STEM, then she can change the world."

Part of a national initiative to advance women in STEM subjects by "empowering innovators and inspiring the next generation of female pioneers", in the coming weeks, the ASTC/NGCP coalition will introduce a number of resources and opportunities to target its goal.

This will first include the rollout of a Gender Representation Toolkit, which will be used to help science centres collect data on their visual representation of gender. Using this resource, institutions can identify improvement targets and better determine the specific resources needed for growth in these areas.

After using the Toolkit, ASTC's members will be eligible to apply for IF/THEN grants, with funding used to advance a project that addresses gender equity in their museum, including through exhibits, programme materials, signage, websites, promotional materials, and other content. There will be two allocated funding rounds, with the first to open in March.

NGCP is also developing a digital library of free photos and videos featuring women in STEM, which ASTC members can use to increase their representation of women.

"This first-of-its-kind coalition emphasises that STEM is everywhere, essential to the success of all fields from entertainment to business, and that there is no better time to highlight positive and successful female professional role models to activate a culture shift among young girls and their potential of careers in STEM," said an ASTC statement.

"ASTC and NGCP are working with IF/THEN to increase the representation of women in STEM fields, make positive representations of women available to informal STEM learning organisations, and inspire and engage young women to pursue STEM courses and careers."

A group of 125 ambassadors, made up of some of the top female innovators working within the sector, attended a three-day summit in October, where they received training in communication, storytelling, and social media, as well as individualised coaching on how to tell a compelling personal story. During the summit, each of the ambassadors was also professionally photographed and filmed so that their images and stories can be made available to educators and non-profits through the IF/THEN Collection.

In the US, IF/THEN has also launched a Saturday morning television show on CBS: Mission Unstoppable. Hosted by Miranda Cosgrove and targetting teenage girls, the show was created by an all-female leadership team and highlights women working in STEM.


Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Former First Lady Laura Bush, entrepreneur and philanthropist Lyda Hill, Actress Geena Davis, and Nicole Small (CEO of Lyda Hill Philanthropies and LH Capital and former CEO of Perot Museum of Nature and Science) at the IF/THEN Summit Credit: IF/THEN
MORE NEWS
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
ASTC launches gender equity scheme for STEM learning in science centres
POSTED 31 Jan 2020 . BY Tom Anstey
The initiative aims to encourage young girls to take up careers in STEM subjects
The Association of Science and Technology Centers (ASTC) has launched a new project promoting gender equity in science museums.

Working alongside the National Girls Collaborative Project (NGCP), ASTC has launched IF/THEN, an idea built on the mantra "if we support a woman in STEM, then she can change the world."

Part of a national initiative to advance women in STEM subjects by "empowering innovators and inspiring the next generation of female pioneers", in the coming weeks, the ASTC/NGCP coalition will introduce a number of resources and opportunities to target its goal.

This will first include the rollout of a Gender Representation Toolkit, which will be used to help science centres collect data on their visual representation of gender. Using this resource, institutions can identify improvement targets and better determine the specific resources needed for growth in these areas.

After using the Toolkit, ASTC's members will be eligible to apply for IF/THEN grants, with funding used to advance a project that addresses gender equity in their museum, including through exhibits, programme materials, signage, websites, promotional materials, and other content. There will be two allocated funding rounds, with the first to open in March.

NGCP is also developing a digital library of free photos and videos featuring women in STEM, which ASTC members can use to increase their representation of women.

"This first-of-its-kind coalition emphasises that STEM is everywhere, essential to the success of all fields from entertainment to business, and that there is no better time to highlight positive and successful female professional role models to activate a culture shift among young girls and their potential of careers in STEM," said an ASTC statement.

"ASTC and NGCP are working with IF/THEN to increase the representation of women in STEM fields, make positive representations of women available to informal STEM learning organisations, and inspire and engage young women to pursue STEM courses and careers."

A group of 125 ambassadors, made up of some of the top female innovators working within the sector, attended a three-day summit in October, where they received training in communication, storytelling, and social media, as well as individualised coaching on how to tell a compelling personal story. During the summit, each of the ambassadors was also professionally photographed and filmed so that their images and stories can be made available to educators and non-profits through the IF/THEN Collection.

In the US, IF/THEN has also launched a Saturday morning television show on CBS: Mission Unstoppable. Hosted by Miranda Cosgrove and targetting teenage girls, the show was created by an all-female leadership team and highlights women working in STEM.


Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Former First Lady Laura Bush, entrepreneur and philanthropist Lyda Hill, Actress Geena Davis, and Nicole Small (CEO of Lyda Hill Philanthropies and LH Capital and former CEO of Perot Museum of Nature and Science) at the IF/THEN Summit Credit: IF/THEN
MORE NEWS
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US.
EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England
A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021.
Nijigen no Mori to add Dragon Quest-themed park to its offering
Nijigen no Mori theme park in Japan has revealed plans to add an entire new area based on the popular Japanese role-playing game (JRPG) Dragon Quest.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS