Hong Kong's Ocean Park unveils major adventure-themed repositioning plan | attractionsmanagement.com news
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Hong Kong's Ocean Park unveils major adventure-themed repositioning plan
POSTED 15 Jan 2020 . BY Andy Knaggs
Ocean Park first opened in 1977 Credit: Shutterstock
"This plan will build on our legacy as a park that blends entertainment with education and conservation"
– Leo Kung
Financial assistance from the Hong Kong government is expected to help the territory's theme park, Ocean Park, to implement an ambitious new repositioning plan that will shape it into seven experiential zones, all with an overarching theme of adventure.

Ocean Park, which has a marine mammal park and amusement park with more than 80 attractions, claims its blueprint is expected to cost HK$10.64bn (US$1.37bn, €1.23bn, £1.05bn), and will see new attractions launched in phases between 2023 and 2027. The park said it "will look to the Hong Kong government to play a role" in financing the plans.

In the year 2027/2028, Ocean Park expects to attract 7.5 million visitors, generating HK$43.8bn (US$5.64bn, €5.06bn, £4.33bn) in projected economic benefits to Hong Kong in the lead up to 2030.

"This strategic repositioning plan will build on our legacy as a park that blends entertainment with education and conservation," said Leo Kung, chairman of Ocean Park. "It aims to offer guests of every age new adventure and discovery experiences like nowhere else, setting Ocean Park apart from the APAC region's increasingly competitive theme park industry."

According to a report in the South China Morning Post, the plan comes in response to falling visitor numbers, perhaps caused by the ongoing political unrest in Hong Kong. The newspaper quoted Leo Kung in saying that attendance fell by 30 per cent in the second half of 2019, and added that the park had suffered a cash flow deficit of US$77m (HK$598m, €69.1m, £59.2m) in the financial year as a whole.

While Ocean Park's own press release does not mention either of these statistics, it does explain more about how the park will be developed.

It will become an "adventure-themed resort destination", that is "inspired by nature and underpinned by conservation", the park said. The new design will maximise the site's topography and shorelines, delivering family-oriented, all-weather attractions, and interactive thriller rides. A new indoor education centre is also planned.

The seven new zones will be Ocean Square, Azure Bay, Discovery Grove, Pacific Point, Ocean's Edge, Adventure Valley and Explorer's Wharf. These areas will each feature a variety of rides, experiences, facilities and edutainment opportunities, including a new indoor rollercoaster (in Discovery Grove) equipped with multimedia technology to allow guests to experience the underwater world as they speed along its tracks, two self-controlled thriller coasters, and (in Adventure Valley) a car racing experience.

The existing Ocean Theatre will be converted into a new multi-purpose performance venue, and the park's marine mammals will be moved to a tailor-made exhibit in Explorer's Wharf. Dolphin shows will cease, with Kung saying: "Dolphins will continue to inspire our guests to help protect the oceans and marine ecosystems through up-close observations, educational presentations and interactive programmes themed around marine conservation."

Overall, the proposed plan would increase the number of attractions at Ocean Park by 25 per cent, to more than 100.
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Jobs   News   Products   Magazine
NEWS
Hong Kong's Ocean Park unveils major adventure-themed repositioning plan
POSTED 15 Jan 2020 . BY Andy Knaggs
Ocean Park first opened in 1977 Credit: Shutterstock
This plan will build on our legacy as a park that blends entertainment with education and conservation
– Leo Kung
Financial assistance from the Hong Kong government is expected to help the territory's theme park, Ocean Park, to implement an ambitious new repositioning plan that will shape it into seven experiential zones, all with an overarching theme of adventure.

Ocean Park, which has a marine mammal park and amusement park with more than 80 attractions, claims its blueprint is expected to cost HK$10.64bn (US$1.37bn, €1.23bn, £1.05bn), and will see new attractions launched in phases between 2023 and 2027. The park said it "will look to the Hong Kong government to play a role" in financing the plans.

In the year 2027/2028, Ocean Park expects to attract 7.5 million visitors, generating HK$43.8bn (US$5.64bn, €5.06bn, £4.33bn) in projected economic benefits to Hong Kong in the lead up to 2030.

"This strategic repositioning plan will build on our legacy as a park that blends entertainment with education and conservation," said Leo Kung, chairman of Ocean Park. "It aims to offer guests of every age new adventure and discovery experiences like nowhere else, setting Ocean Park apart from the APAC region's increasingly competitive theme park industry."

According to a report in the South China Morning Post, the plan comes in response to falling visitor numbers, perhaps caused by the ongoing political unrest in Hong Kong. The newspaper quoted Leo Kung in saying that attendance fell by 30 per cent in the second half of 2019, and added that the park had suffered a cash flow deficit of US$77m (HK$598m, €69.1m, £59.2m) in the financial year as a whole.

While Ocean Park's own press release does not mention either of these statistics, it does explain more about how the park will be developed.

It will become an "adventure-themed resort destination", that is "inspired by nature and underpinned by conservation", the park said. The new design will maximise the site's topography and shorelines, delivering family-oriented, all-weather attractions, and interactive thriller rides. A new indoor education centre is also planned.

The seven new zones will be Ocean Square, Azure Bay, Discovery Grove, Pacific Point, Ocean's Edge, Adventure Valley and Explorer's Wharf. These areas will each feature a variety of rides, experiences, facilities and edutainment opportunities, including a new indoor rollercoaster (in Discovery Grove) equipped with multimedia technology to allow guests to experience the underwater world as they speed along its tracks, two self-controlled thriller coasters, and (in Adventure Valley) a car racing experience.

The existing Ocean Theatre will be converted into a new multi-purpose performance venue, and the park's marine mammals will be moved to a tailor-made exhibit in Explorer's Wharf. Dolphin shows will cease, with Kung saying: "Dolphins will continue to inspire our guests to help protect the oceans and marine ecosystems through up-close observations, educational presentations and interactive programmes themed around marine conservation."

Overall, the proposed plan would increase the number of attractions at Ocean Park by 25 per cent, to more than 100.
RELATED STORIES
Matthias Li to step down as Ocean Park CEO in 2020


Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has announced that he will retire at the start of July 2020, with the operator starting a global search to identify his successor.
Ocean Park revenue up but deficit remains


Hong Kong amusement park Ocean Park has seen an uplift in revenue in the financial year 2017-18 on the previous period but is still operating with a deficit.
FEATURE: Interview: Matthias Li


Matthias Li, chief executive at Hong Kong’s Ocean Park, on his response to a changing visitor profile and rising competition
New Ocean Park boss pushing forward with HK$5.5bn plans for resort destination


Matthias Li Shing-chung, new chief executive of Hong Kong’s Ocean Park, has pledged to push the park forward and transform it into a fully-fledged resort destination.
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Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
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COMPANY PROFILES
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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