Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video | attractionsmanagement.com news
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NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
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NEWS
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
– Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.

Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.

Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.

"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.

"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."

Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.

"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."

Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.


The wristband will be paired with a specially designed app Credit: Nintendo
Visitors will be able to enjoy rides, shops, restaurants and interactive gameplay Credit: Nintendo
The wearable wrist band will allow visitors to interact with their surroundings Credit: Nintendo
Visitors will need to make use of their arms, hands and entire bodies as they explore the new area Credit: Nintendo
The theme park land has been conceived for visitors to feel as if they are playing inside their favourite Nintendo video games Credit: Nintendo
The theme park land will feature Nintendo’s well-known worlds, characters and adventures Credit: Nintendo
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Universal releases new image of Super Nintendo World


Universal Studios Japan in Osaka has released a new conceptual visual of its Super Nintendo World attraction, which is due to open next year, before the start of the Tokyo Olympic Games in July.
Interactive scorekeeping wristbands planned for Super Nintendo World


Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto


The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans


Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.
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Google Arts & Culture has created a new online collection of immersive 3D digital imagery that shines a light on the effects of climate change on five heritage landmarks around the world.
Denver Art Museum to unveil new OMA-designed galleries
Around 10,000sq ft (930sq m) of new galleries, designed by OMA, will be unveiled on 6th June as part of a phased reopening of the Denver Art Museum's newly renovated, Gio Ponti-designed Martin Building.
Sea urchins inspire pod designs for new Buhais Geology Park
The Buhais Geology Park Interpretive Centre, with a Hopkins Architects design inspired by fossilised sea urchins, has opened in the United Arab Emirates.
Parks! America makes play to add Texas safari park Aggieland to its roster
Aggieland Safari Adventure Zoo and Safari Park in Bryan, Texas, is the subject of a potential purchase by Parks! America, which currently owns and operates two regional theme parks, the Wild Animal Safari parks in Georgia and Missouri.
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COMPANY PROFILES
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London. [more...]
VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Online Print Made Easy! – instantprint
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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