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Old Trafford looks to improve visitor experience – appoints Merlin veteran as ops director
POSTED 13 Jan 2020 . BY Tom Walker
The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an 'all-round destination' Credit: Lancashire Cricket
"It's my job to deliver the best possible experience for all our members and supporters"
– Steve Davies
Emirates Old Trafford – the home ground of Lancashire County Cricket Club (LCCC) – has appointed a visitor attraction specialist as its new operations director.

The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an "all-round destination" – rather than simply a place for sport.

Davies joins from Merlin Entertainments, where he has spent more than 14 years working at visitor attractions in several senior roles – including head of operations at Alton Towers and operations director at Chessington World of Adventures.

He joins Lancashire Cricket – which owns the Emirates Old Trafford – from Madame Tussaud’s London, where he’s worked as general manager since September 2017.

Lancashire Cricket CEO Daniel Gidney, said: “Steve brings a wealth of relevant experience and he will add further focus to our desire to improve the all-round experience for our Members and supporters when attending Emirates Old Trafford.

“We continue to grow in all areas of our business, and it is vital that we equip ourselves with the necessary talent on and off the pitch to ensure we are capable of being the best we can be. Steve will be an excellent addition to the Club’s Executive Team."

Davies will start in his new role in April 2020 and replaces Anthony Mundy who left the club in December.

“Emirates Old Trafford is an iconic sporting institution, with a fantastic history and heritage, and the plans for further development and growth is something that really excites me particularly with the new stand and extension of the Hilton Garden Inn hotel over the next few years," Davies said.

“It's my job to help build on what has been achieved over the last decade here and deliver the best possible experience for all our Members and supporters, both on domestic and international matchdays.

“I am very much looking forward to becoming part of an already successful structure and playing a role in the future of both the club and the venue."
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NEWS
Old Trafford looks to improve visitor experience – appoints Merlin veteran as ops director
POSTED 13 Jan 2020 . BY Tom Walker
The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an 'all-round destination' Credit: Lancashire Cricket
It's my job to deliver the best possible experience for all our members and supporters
– Steve Davies
Emirates Old Trafford – the home ground of Lancashire County Cricket Club (LCCC) – has appointed a visitor attraction specialist as its new operations director.

The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an "all-round destination" – rather than simply a place for sport.

Davies joins from Merlin Entertainments, where he has spent more than 14 years working at visitor attractions in several senior roles – including head of operations at Alton Towers and operations director at Chessington World of Adventures.

He joins Lancashire Cricket – which owns the Emirates Old Trafford – from Madame Tussaud’s London, where he’s worked as general manager since September 2017.

Lancashire Cricket CEO Daniel Gidney, said: “Steve brings a wealth of relevant experience and he will add further focus to our desire to improve the all-round experience for our Members and supporters when attending Emirates Old Trafford.

“We continue to grow in all areas of our business, and it is vital that we equip ourselves with the necessary talent on and off the pitch to ensure we are capable of being the best we can be. Steve will be an excellent addition to the Club’s Executive Team."

Davies will start in his new role in April 2020 and replaces Anthony Mundy who left the club in December.

“Emirates Old Trafford is an iconic sporting institution, with a fantastic history and heritage, and the plans for further development and growth is something that really excites me particularly with the new stand and extension of the Hilton Garden Inn hotel over the next few years," Davies said.

“It's my job to help build on what has been achieved over the last decade here and deliver the best possible experience for all our Members and supporters, both on domestic and international matchdays.

“I am very much looking forward to becoming part of an already successful structure and playing a role in the future of both the club and the venue."
RELATED STORIES
Old Trafford plans approved – will become largest cricket ground outside of London


Trafford Council has approved plans to build a new 4,850-seater stand at Emirates Old Trafford – the home of Lancashire Cricket.
Launch of hotel helps Lancashire CCC record 92 per cent increase in profits


The opening of a new hotel at its Old Trafford ground has helped Lancashire County Cricket Club (LCCC) post a 92 per cent increase in full-year profits.
Lancashire CCC launches innovative way to raise funds for Old Trafford hotel project


Lancashire County Cricket Club (LCCC) has launched a new retail bond in the hope of raising £3m to build a new hotel at its Old Trafford ground in Manchester.
MORE NEWS
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021
New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK.
Thermal project set to ‘redefine city wellbeing’ on track for 2023 opening
Global wellbeing organisation, Therme Group, has confirmed its 28-acre wellbeing project in the UK is on track to begin construction.
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).
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Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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