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Emotion and engagement: Yves Pépin reveals the secrets of the spectacular
POSTED 25 Nov 2019 . BY Andy Knaggs
Yves Pépin was one of the creative minds behind the 2008 Beijing Olympics opening ceremony
"Experience without sincerity is really a pity"
– Yves Pépin
Spectacular events such as an Olympic Games opening ceremony or a Millennium-marking celebration make for a perfect blank canvas upon which to splash colour and light, sound and sensation.

This is not what makes a spectacular a success though, and nor, necessarily, is thrusting the latest technology into the spotlight in the hope of drawing gasps and bravos from the crowd.

No. According to Yves Pépin, creator extraordinaire of some of the 21st century's most memorable ceremonies, what's needed is an emotional connection with the audience as a whole and as individuals.

"We must find something which people can recognise themselves and with their culture," explained the man behind the Eiffel Tower Millennium show in Paris, and the 2008 Beijing Olympic Ceremony.

"It must speak to them and speak to their neighbours. It's quite challenging because we need to be understood by everyone and at the same time we need to make them feel that we're telling them something specific.

"The story we're telling in our shows needs to be as deep as possible so that we can connect emotionally with our audience. I believe a lot in the power of the emotion. It's what links the people and what must be understood by everyone."

Pépin has a lengthy track record of creating multimedia shows and large-scale events, going back more than 45 years, and is noted as the innovator behind the waterscreen, which is used in shows and attractions worldwide. After many years with the design and production company ECA2, which he co-founded in 1974, these days Pépin is an independent consultant, working alongside organisations such as theme parks on their projects.

He is able to draw on his vast experience to pick and choose the projects he finds most interesting. His deep knowledge is also a useful commodity for all. In that spirit, Pépin says that audience engagement is the key to long-term success.

"If there's no engagement or sincerity for what you are doing, it will feel like something is missing. Engagement means a connection with the audience. If you can recognise that then you're onto a real winner. Experience without sincerity is really a pity."

For more from Yves Pépin, see the latest issue of Attractions Management, available now.
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Jobs   News   Products   Magazine
NEWS
Emotion and engagement: Yves Pépin reveals the secrets of the spectacular
POSTED 25 Nov 2019 . BY Andy Knaggs
Yves Pépin was one of the creative minds behind the 2008 Beijing Olympics opening ceremony
Experience without sincerity is really a pity
– Yves Pépin
Spectacular events such as an Olympic Games opening ceremony or a Millennium-marking celebration make for a perfect blank canvas upon which to splash colour and light, sound and sensation.

This is not what makes a spectacular a success though, and nor, necessarily, is thrusting the latest technology into the spotlight in the hope of drawing gasps and bravos from the crowd.

No. According to Yves Pépin, creator extraordinaire of some of the 21st century's most memorable ceremonies, what's needed is an emotional connection with the audience as a whole and as individuals.

"We must find something which people can recognise themselves and with their culture," explained the man behind the Eiffel Tower Millennium show in Paris, and the 2008 Beijing Olympic Ceremony.

"It must speak to them and speak to their neighbours. It's quite challenging because we need to be understood by everyone and at the same time we need to make them feel that we're telling them something specific.

"The story we're telling in our shows needs to be as deep as possible so that we can connect emotionally with our audience. I believe a lot in the power of the emotion. It's what links the people and what must be understood by everyone."

Pépin has a lengthy track record of creating multimedia shows and large-scale events, going back more than 45 years, and is noted as the innovator behind the waterscreen, which is used in shows and attractions worldwide. After many years with the design and production company ECA2, which he co-founded in 1974, these days Pépin is an independent consultant, working alongside organisations such as theme parks on their projects.

He is able to draw on his vast experience to pick and choose the projects he finds most interesting. His deep knowledge is also a useful commodity for all. In that spirit, Pépin says that audience engagement is the key to long-term success.

"If there's no engagement or sincerity for what you are doing, it will feel like something is missing. Engagement means a connection with the audience. If you can recognise that then you're onto a real winner. Experience without sincerity is really a pity."

For more from Yves Pépin, see the latest issue of Attractions Management, available now.
RELATED STORIES
FEATURE: Interview: Yves Pépin


A man whose spectaculars have been witnessed by billions, Yves Pépin speaks about his trail-blazing career
Yves Pépin and Joe Rohde to chair SATE 2012


Yves Pépin, founder of ECA2, and Joe Rohde of Walt Disney Imagineering have been announced as the co-chairs of the SATE 2012 conference.
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Trailer Aladdin - The Bachelor Party VR – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28 Jun - 01 Jul 2020

Arabian Travel Market

Dubai World Trade Centre, Dubai, United Arab Emirates
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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