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Emotion and engagement: Yves Pépin reveals the secrets of the spectacular
POSTED 25 Nov 2019 . BY Andy Knaggs
Yves Pépin was one of the creative minds behind the 2008 Beijing Olympics opening ceremony
Experience without sincerity is really a pity
– Yves Pépin
Spectacular events such as an Olympic Games opening ceremony or a Millennium-marking celebration make for a perfect blank canvas upon which to splash colour and light, sound and sensation.

This is not what makes a spectacular a success though, and nor, necessarily, is thrusting the latest technology into the spotlight in the hope of drawing gasps and bravos from the crowd.

No. According to Yves Pépin, creator extraordinaire of some of the 21st century's most memorable ceremonies, what's needed is an emotional connection with the audience as a whole and as individuals.

"We must find something which people can recognise themselves and with their culture," explained the man behind the Eiffel Tower Millennium show in Paris, and the 2008 Beijing Olympic Ceremony.

"It must speak to them and speak to their neighbours. It's quite challenging because we need to be understood by everyone and at the same time we need to make them feel that we're telling them something specific.

"The story we're telling in our shows needs to be as deep as possible so that we can connect emotionally with our audience. I believe a lot in the power of the emotion. It's what links the people and what must be understood by everyone."

Pépin has a lengthy track record of creating multimedia shows and large-scale events, going back more than 45 years, and is noted as the innovator behind the waterscreen, which is used in shows and attractions worldwide. After many years with the design and production company ECA2, which he co-founded in 1974, these days Pépin is an independent consultant, working alongside organisations such as theme parks on their projects.

He is able to draw on his vast experience to pick and choose the projects he finds most interesting. His deep knowledge is also a useful commodity for all. In that spirit, Pépin says that audience engagement is the key to long-term success.

"If there's no engagement or sincerity for what you are doing, it will feel like something is missing. Engagement means a connection with the audience. If you can recognise that then you're onto a real winner. Experience without sincerity is really a pity."

For more from Yves Pépin, see the latest issue of Attractions Management, available now.
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Jobs   News   Products   Magazine
NEWS
Emotion and engagement: Yves Pépin reveals the secrets of the spectacular
POSTED 25 Nov 2019 . BY Andy Knaggs
Yves Pépin was one of the creative minds behind the 2008 Beijing Olympics opening ceremony
Experience without sincerity is really a pity
– Yves Pépin
Spectacular events such as an Olympic Games opening ceremony or a Millennium-marking celebration make for a perfect blank canvas upon which to splash colour and light, sound and sensation.

This is not what makes a spectacular a success though, and nor, necessarily, is thrusting the latest technology into the spotlight in the hope of drawing gasps and bravos from the crowd.

No. According to Yves Pépin, creator extraordinaire of some of the 21st century's most memorable ceremonies, what's needed is an emotional connection with the audience as a whole and as individuals.

"We must find something which people can recognise themselves and with their culture," explained the man behind the Eiffel Tower Millennium show in Paris, and the 2008 Beijing Olympic Ceremony.

"It must speak to them and speak to their neighbours. It's quite challenging because we need to be understood by everyone and at the same time we need to make them feel that we're telling them something specific.

"The story we're telling in our shows needs to be as deep as possible so that we can connect emotionally with our audience. I believe a lot in the power of the emotion. It's what links the people and what must be understood by everyone."

Pépin has a lengthy track record of creating multimedia shows and large-scale events, going back more than 45 years, and is noted as the innovator behind the waterscreen, which is used in shows and attractions worldwide. After many years with the design and production company ECA2, which he co-founded in 1974, these days Pépin is an independent consultant, working alongside organisations such as theme parks on their projects.

He is able to draw on his vast experience to pick and choose the projects he finds most interesting. His deep knowledge is also a useful commodity for all. In that spirit, Pépin says that audience engagement is the key to long-term success.

"If there's no engagement or sincerity for what you are doing, it will feel like something is missing. Engagement means a connection with the audience. If you can recognise that then you're onto a real winner. Experience without sincerity is really a pity."

For more from Yves Pépin, see the latest issue of Attractions Management, available now.
RELATED STORIES
FEATURE: Interview: Yves Pépin


A man whose spectaculars have been witnessed by billions, Yves Pépin speaks about his trail-blazing career
Yves Pépin and Joe Rohde to chair SATE 2012


Yves Pépin, founder of ECA2, and Joe Rohde of Walt Disney Imagineering have been announced as the co-chairs of the SATE 2012 conference.
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V&A launches digital database for cultural heritage preservation projects
The Victoria and Albert Museum (V&A) is demonstrating its commitment to protecting the world's cultural heritage and supporting communities that suffer cultural loss, through the launch of a new Culture in Crisis Portal.
Star Wars: Rise of the Resistance opens at Disney World
Star Wars: Rise of the Resistance has opened at Disney's Hollywood Studios in Orlando, Florida.
Disney's first Mickey Mouse ride gets 2020 opening date
Disney has announced an opening date for Mickey & Minnie's Runaway Railway at its Hollywood Studios park, with the new attraction set to debut on 4 March 2020.
Astronaut Tim Peake calls for more investment in science
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

Red Raion Showreel 2019
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Online Print Made Easy! – instantprint
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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