V&A appoints Gus Casely-Hayford as first director of V&A East | attractionsmanagement.com news
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V&A appoints Gus Casely-Hayford as first director of V&A East
POSTED 15 Nov 2019 . BY Andy Knaggs
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.

Casely-Hayford is currently the director of the Smithsonian's National Museum of African Art in Washington DC. Upon returning to London in Q2 2020 to begin his new role, he will be responsible for the creative strategy and programming across V&A East's two public venues in east London, both under construction in Queen Elizabeth Olympic Park.

Tim Reeve, V&A deputy director and project lead for the V&A East project, said the museum had "cast the net wide to find a creative leader of the highest standing". Of the project itself, Reeve added that it was a "once-in-a-lifetime opportunity to transform how we engage young, diverse audiences, and to revolutionise how our collections are accessed and experienced".

V&A East will comprise of a five-storey museum, designed by O'Donnell + Tuomey, at Stratford Waterfront, and a purpose-built collection and research centre, designed by Diller Scofidio + Renfro, a ten minute walk away.

The museum is to host, as its centrepiece, a UK-US partnership with the Smithsonian Institution, spanning the arts, humanities, science and nature, and uniting the two museums' collections to tell "relevant, topical and powerful stories about the world in which we live".

More than 250,000 objects, 350,000 books and 1,000 archives will be held at the collection and research centre, which the V&A said will "reinvent the idea of a museum store as visitor experience".

Both sites will be part of East Bank – a new "powerhouse" of culture, education, innovation and growth that is taking shape in the 2012 Olympic park.

Casely-Hayford has lectured widely, sat on many art institutions' boards and presented broadcast programmes for the BBC and Sky Arts. He was awarded an OBE for services to the arts and culture in 2018.

He said that the V&A has "long been the arts institution that I have looked to for innovation and inspiration", and described the collection as "the most thrilling body of material culture I have ever encountered".

"We are going to craft dynamic and compelling ways for our audiences to get close to the extraordinary, to be transported across time and geography by the most beautiful and intriguing things. We want to give you the tools to tell and retell your own stories through objects that move you – and to change the way that we think about ourselves and the world."
Rendering of the inside of the V&A East collection and research centre, designed by Diller Scofidio + Renfro Credit: Diller Scofidio + Renfro
The new V&A at Stratford Waterfront has been designed by O'Donnell + Tuomey Credit: O'Donnell + Tuomey
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Jobs   News   Products   Magazine
NEWS
V&A appoints Gus Casely-Hayford as first director of V&A East
POSTED 15 Nov 2019 . BY Andy Knaggs
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.

Casely-Hayford is currently the director of the Smithsonian's National Museum of African Art in Washington DC. Upon returning to London in Q2 2020 to begin his new role, he will be responsible for the creative strategy and programming across V&A East's two public venues in east London, both under construction in Queen Elizabeth Olympic Park.

Tim Reeve, V&A deputy director and project lead for the V&A East project, said the museum had "cast the net wide to find a creative leader of the highest standing". Of the project itself, Reeve added that it was a "once-in-a-lifetime opportunity to transform how we engage young, diverse audiences, and to revolutionise how our collections are accessed and experienced".

V&A East will comprise of a five-storey museum, designed by O'Donnell + Tuomey, at Stratford Waterfront, and a purpose-built collection and research centre, designed by Diller Scofidio + Renfro, a ten minute walk away.

The museum is to host, as its centrepiece, a UK-US partnership with the Smithsonian Institution, spanning the arts, humanities, science and nature, and uniting the two museums' collections to tell "relevant, topical and powerful stories about the world in which we live".

More than 250,000 objects, 350,000 books and 1,000 archives will be held at the collection and research centre, which the V&A said will "reinvent the idea of a museum store as visitor experience".

Both sites will be part of East Bank – a new "powerhouse" of culture, education, innovation and growth that is taking shape in the 2012 Olympic park.

Casely-Hayford has lectured widely, sat on many art institutions' boards and presented broadcast programmes for the BBC and Sky Arts. He was awarded an OBE for services to the arts and culture in 2018.

He said that the V&A has "long been the arts institution that I have looked to for innovation and inspiration", and described the collection as "the most thrilling body of material culture I have ever encountered".

"We are going to craft dynamic and compelling ways for our audiences to get close to the extraordinary, to be transported across time and geography by the most beautiful and intriguing things. We want to give you the tools to tell and retell your own stories through objects that move you – and to change the way that we think about ourselves and the world."
Rendering of the inside of the V&A East collection and research centre, designed by Diller Scofidio + Renfro Credit: Diller Scofidio + Renfro
The new V&A at Stratford Waterfront has been designed by O'Donnell + Tuomey Credit: O'Donnell + Tuomey
RELATED STORIES
The V&A effect: Dundee attractions enjoy a boost after new museum opens


Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.
V&A plans two satellite sites at London’s Queen Elizabeth Olympic Park


The Victoria and Albert Museum (V&A) has unveiled plans to create two interconnected sites at the Queen Elizabeth Olympic Park – a brand-new museum at Stratford Waterfront, and a new collection and research centre at Here East.
Labour MP Tristram Hunt named new director of London's V&A Museum


Tristram Hunt – Labour MP for Stoke-on-Trent Central – is to step down from his position in order to become the new director of London’s Victoria and Albert Museum (V&A).
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Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021
New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK.
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IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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