Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences | attractionsmanagement.com news
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Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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NEWS
Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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More than 40,000 people from over 100 countries are descending on Orlando, Florida, ahead of the largest visitor attractions show of the year – the IAAPA Expo.
V&A appoints Gus Casely-Hayford as first director of V&A East
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.
Connecticut aquarium starts work on new seal display and 4D theatre
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
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VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Red Raion Showreel 2019 – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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