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Merlin enters agreement to build a Legoland resort in Shanghai
POSTED 11 Nov 2019 . BY Andy Knaggs
An artist's impression of the entrance to the proposed Shanghai resort
Shanghai is already the home for many Merlin brands
– Nick Varney
Shanghai is to become a major theme park destination, with a proposed new Legoland park, expected to open after 2023, projected to be one of the largest Legoland Resorts in the world.

Merlin Entertainments, Lego Group majority owner KIRKBI, and content creator CMC Inc. have signed an agreement with the Shanghai Jinshan District Government to develop the resort in south west of the city.

The region, which comprises Shanghai, Jiangsu, Zhejiang and Anhui, has an estimated population of 220 million people.

Under the terms of the agreement, all of the parties involved will form a joint venture company and contribute funding to the construction and development. The Legoland Shanghai project is expected to cost around £500m (US$644m, €581m), and will incorporate a 250-room fully themed hotel.

China has become a strategic growth market for Lego Group, with 220 stores expected to have been opened in the country by the end of 2020, and with a production facility to supply products to China and the Asia-Pacific region that opened in Jiaxing City, Zhejiang Province in 2016.

Merlin Entertainments currently has 13 Midway attractions in China, including Legoland Discovery Centers, Madame Tussauds, Sea Life Centers, and Peppa Pig World of Play. New Legoland resorts are due to open in New York (scheduled in 2020) and Korea (scheduled in 2022) before the Shanghai park opens its doors.

Nick Varney, CEO of Merlin Entertainments, commented: "A gateway city with modern consumers, Shanghai is already the home for many Merlin brands, and it has been our ambition for some time to build a full-scale theme park that offers the people of Shanghai and visitors to the area the opportunity to immerse themselves in a unique Legoland experience."

With a Disney resort in the east, and a Legoland park in the west of the region, Shanghai can also promote itself as a major theme park destination, according to Hu Wei Guo, mayor of Jinshan District, who added: "It is an important opportunity to further the momentum in our regional development, enhance the area's attractiveness and competitiveness, and facilitate the growth in consumption."
The Lego brand is growing across China, where more than 200 dedicated stores are expected to be open by the end of next year
Merlin already has Legoland Discovery Centers open in China
Nick Varney (left) of Merlin Entertainments agrees the deal with representatives from KIRKBI, Shanghai Jinshan District Government, and CMC Inc.
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Jobs   News   Products   Magazine
NEWS
Merlin enters agreement to build a Legoland resort in Shanghai
POSTED 11 Nov 2019 . BY Andy Knaggs
An artist's impression of the entrance to the proposed Shanghai resort
Shanghai is already the home for many Merlin brands
– Nick Varney
Shanghai is to become a major theme park destination, with a proposed new Legoland park, expected to open after 2023, projected to be one of the largest Legoland Resorts in the world.

Merlin Entertainments, Lego Group majority owner KIRKBI, and content creator CMC Inc. have signed an agreement with the Shanghai Jinshan District Government to develop the resort in south west of the city.

The region, which comprises Shanghai, Jiangsu, Zhejiang and Anhui, has an estimated population of 220 million people.

Under the terms of the agreement, all of the parties involved will form a joint venture company and contribute funding to the construction and development. The Legoland Shanghai project is expected to cost around £500m (US$644m, €581m), and will incorporate a 250-room fully themed hotel.

China has become a strategic growth market for Lego Group, with 220 stores expected to have been opened in the country by the end of 2020, and with a production facility to supply products to China and the Asia-Pacific region that opened in Jiaxing City, Zhejiang Province in 2016.

Merlin Entertainments currently has 13 Midway attractions in China, including Legoland Discovery Centers, Madame Tussauds, Sea Life Centers, and Peppa Pig World of Play. New Legoland resorts are due to open in New York (scheduled in 2020) and Korea (scheduled in 2022) before the Shanghai park opens its doors.

Nick Varney, CEO of Merlin Entertainments, commented: "A gateway city with modern consumers, Shanghai is already the home for many Merlin brands, and it has been our ambition for some time to build a full-scale theme park that offers the people of Shanghai and visitors to the area the opportunity to immerse themselves in a unique Legoland experience."

With a Disney resort in the east, and a Legoland park in the west of the region, Shanghai can also promote itself as a major theme park destination, according to Hu Wei Guo, mayor of Jinshan District, who added: "It is an important opportunity to further the momentum in our regional development, enhance the area's attractiveness and competitiveness, and facilitate the growth in consumption."
The Lego brand is growing across China, where more than 200 dedicated stores are expected to be open by the end of next year
Merlin already has Legoland Discovery Centers open in China
Nick Varney (left) of Merlin Entertainments agrees the deal with representatives from KIRKBI, Shanghai Jinshan District Government, and CMC Inc.
RELATED STORIES
Merlin announces July 2020 opening date for Legoland New York


Legoland New York is set to open its doors on 4 July 2020 – Independence Day – and will be the largest Legoland theme park that Merlin Entertainments has yet built, the company has announced.
Six month figures show Merlin divisions returning to growth


Theme park operator Merlin Entertainments has announced half-yearly results up to the end of June 2019, showing a return to growth for its Midway Attractions and Resort Theme Parks divisions, and revenue growth of 6.5 per cent compared to the first half of 2018 across the company.
Lego buys Merlin in a deal valuing it at US$7.49bn


Global attractions giant, Merlin Entertainments, has been sold to the family behind toy firm Lego in partnership with two other investors.
Legoland Korea given green light after funding agreement


Merlin Entertainments is set to open its first Legoland theme park in South Korea, having entered into a partnership agreement that will draw significant local government funding and infrastructure support.
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V&A launches digital database for cultural heritage preservation projects
The Victoria and Albert Museum (V&A) is demonstrating its commitment to protecting the world's cultural heritage and supporting communities that suffer cultural loss, through the launch of a new Culture in Crisis Portal.
Star Wars: Rise of the Resistance opens at Disney World
Star Wars: Rise of the Resistance has opened at Disney's Hollywood Studios in Orlando, Florida.
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Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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FEATURED SUPPLIER

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Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Trailer Pinocchio - A Modern Tale VR – Red Raion
Trailer Aladdin - The Bachelor Party VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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