SODA's hi-tech rotating theatre recalls the past in its aesthetic | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
SODA's hi-tech rotating theatre recalls the past in its aesthetic
POSTED 31 Oct 2019 . BY Stu Robarts
The theatre is split into two volumes, with the auditorium in one and a restaurant and bar space in the other Credit: SODA Studio
We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.
– Russell Potter
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.
Large windows allow plenty of natural light into the dressing rooms Credit: SODA Studio
A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings Credit: SODA Studio
The restaurant and bar space has an Art Deco-inspired aesthetic Credit: SODA Studio
A rolled-steel feature staircase hangs in the glazed corner of one of the buildings Credit: SODA Studio
The auditorium has also been designed so that it can be quickly reset and reconfigured between shows Credit: SODA Studio
The auditorium allows for scene changes and for different room configurations Credit: SODA Studio
The cylindrical auditorium can revolve 270° at both stall and balcony level Credit: SODA Studio
The cylindrical auditorium was developed with theatre specialists Charcoalblue Credit: SODA Studio
Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019 Credit: SODA Studio
The theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development Credit: SODA Studio
Façades of interlocking bricks clad the theatre buildings Credit: SODA Studio
MORE NEWS
V&A appoints Gus Casely-Hayford as first director of V&A East
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.
Connecticut aquarium starts work on new seal display and 4D theatre
The Maritime Aquarium at Norwalk is set to undergo expansion, with a large seal exhibit and 4D movie theatre to open at the attraction in 2020.
Immersive, sustainable and meeting evolving expectations – outgoing IAAPA chair David Rosenberg on the future of the attractions industry
It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair.
Six major art museums offer curatorial training to students from underrepresented backgrounds
Twelve new students have been enrolled in the Andrew W. Mellon Undergraduate Curatorial Fellowship programme, with the selected entrants to be given specialised training and mentoring from six high profile art museums in the US.
+ More news   
LATEST JOBS
Visitor Services Manager
Royal Horticultural Society
Salary: Up to £28,000 per annum based on experience
Job location: Salford, Manchester, UK
Marketing Manager
Sea Life
Salary: Competitive
Job location: Melbourne VIC, Australia
Venue Manager
Great British car journey
Salary: C £40k
Job location: Ambergate, Belper, UK
Attraction Manager
Peppa Pig World of Play
Salary: Competitive
Job location: Schaumburg, IL, USA
Rye Harbour Discovery Centre Manager
Sussex Wildlife Trust
Salary: £29-32,000 per annum
Job location: Rye, UK
Visitor Services Coordinator (Deputy Manager)
Forestry England
Salary: £24,152 - £25,503
Job location: Wendover, Aylesbury, UK
+ More jobs  

COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Aladdin - The Bachelor Party VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

13 Nov 2019 issue 143


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs   News   Products   Magazine
NEWS
SODA's hi-tech rotating theatre recalls the past in its aesthetic
POSTED 31 Oct 2019 . BY Stu Robarts
The theatre is split into two volumes, with the auditorium in one and a restaurant and bar space in the other Credit: SODA Studio
We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.
– Russell Potter
The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.
Large windows allow plenty of natural light into the dressing rooms Credit: SODA Studio
A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings Credit: SODA Studio
The restaurant and bar space has an Art Deco-inspired aesthetic Credit: SODA Studio
A rolled-steel feature staircase hangs in the glazed corner of one of the buildings Credit: SODA Studio
The auditorium has also been designed so that it can be quickly reset and reconfigured between shows Credit: SODA Studio
The auditorium allows for scene changes and for different room configurations Credit: SODA Studio
The cylindrical auditorium can revolve 270° at both stall and balcony level Credit: SODA Studio
The cylindrical auditorium was developed with theatre specialists Charcoalblue Credit: SODA Studio
Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019 Credit: SODA Studio
The theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development Credit: SODA Studio
Façades of interlocking bricks clad the theatre buildings Credit: SODA Studio
MORE NEWS
V&A appoints Gus Casely-Hayford as first director of V&A East
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.
Connecticut aquarium starts work on new seal display and 4D theatre
The Maritime Aquarium at Norwalk is set to undergo expansion, with a large seal exhibit and 4D movie theatre to open at the attraction in 2020.
Immersive, sustainable and meeting evolving expectations – outgoing IAAPA chair David Rosenberg on the future of the attractions industry
It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair.
Six major art museums offer curatorial training to students from underrepresented backgrounds
Twelve new students have been enrolled in the Andrew W. Mellon Undergraduate Curatorial Fellowship programme, with the selected entrants to be given specialised training and mentoring from six high profile art museums in the US.
Rain-hit Q3 slows SeaWorld progress, but annual finances remain on track as new CEO is appointed
Unfavourable weather conditions, shifts in the calendar and an overspend on certain marketing activities, have all contributed to 'disappointing' Q3 financial results for SeaWorld.
Cedar Fair on course for 'best year' after Q3 results reflect 'strong' consumer demand
North American theme park operator Cedar Fair Entertainment Company, which owns and operates 11 amusement parks and five water parks in the territory, has filed Q3 and year- to-date financial results that show increased revenues and Adjusted EBITDA, but reduced net income.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Aladdin - The Bachelor Party VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS