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Hasbro and Selladoor kick off collaboration with Monopoly immersive experience
POSTED 07 Nov 2019 . BY Andy Knaggs
Iconic board game Monopoly becomes a live-action immersive theatre experience from next year Credit: Shutterstock
A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide.

Based on the popular board game of the same name, the immersive attraction will see teams complete challenges to move along the board and buy property. At this stage, however, the location of the Monopoly experience has not yet been announced.

According to the two companies, this is just the start of their plans together. They intend rolling out a number of consumer experiences based on the Hasbro brand portfolio, which also includes My Little Pony, Play-Doh and Transformers.

According to Selladoor Worldwide CEO David Hutchinson, work has been taking place for more than a year on developing the concept.

"Trends in our sector are moving in a very exciting direction, with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way," Hutchinson said.

"We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out."

Selladoor said the partnership fits with its new focus on the immersive theatre space and live theatrical experiences, with recently appointed head of development Julia Posen bringing her expertise to bear to "ensure the commercial success of the partnership". Posen previously ran licensing for Walker Books and BBC Worldwide Children's.
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Jobs   News   Products   Magazine
NEWS
Hasbro and Selladoor kick off collaboration with Monopoly immersive experience
POSTED 07 Nov 2019 . BY Andy Knaggs
Iconic board game Monopoly becomes a live-action immersive theatre experience from next year Credit: Shutterstock
A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide.

Based on the popular board game of the same name, the immersive attraction will see teams complete challenges to move along the board and buy property. At this stage, however, the location of the Monopoly experience has not yet been announced.

According to the two companies, this is just the start of their plans together. They intend rolling out a number of consumer experiences based on the Hasbro brand portfolio, which also includes My Little Pony, Play-Doh and Transformers.

According to Selladoor Worldwide CEO David Hutchinson, work has been taking place for more than a year on developing the concept.

"Trends in our sector are moving in a very exciting direction, with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way," Hutchinson said.

"We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out."

Selladoor said the partnership fits with its new focus on the immersive theatre space and live theatrical experiences, with recently appointed head of development Julia Posen bringing her expertise to bear to "ensure the commercial success of the partnership". Posen previously ran licensing for Walker Books and BBC Worldwide Children's.
RELATED STORIES
Monopoly attraction to open in Hong Kong Q3 2019


A new Hong Kong attraction will bring the Monopoly board game to life through an immersive, interactive 4D experience featuring augmented reality and holograph technology.
Live-action Transformers experience coming to China in 2017


Hasbro and DMG Entertainment have reached an agreement to bring a live-action Transformers experience to China in 2017.
MORE NEWS
Cedar Fair on course for 'best year' after Q3 results reflect 'strong' consumer demand
North American theme park operator Cedar Fair Entertainment Company, which owns and operates 11 amusement parks and five water parks in the territory, has filed Q3 and year- to-date financial results that show increased revenues and Adjusted EBITDA, but reduced net income.
TEA award winner Railton partners with Scott Ault to create RED: Railton Entertainment Design
Entertainment Design Corporation, the design firm run by award-winning designer Jeremy Railton for 25 years, has changed its name to reflect his name and legacy, becoming known as RED (Railton Entertainment Design).
Merlin enters agreement to build a Legoland resort in Shanghai
Shanghai is to become a major theme park destination, with a proposed new Legoland park, expected to open after 2023, projected to be one of the largest Legoland Resorts in the world.
Triple Five eyes 'world's largest' shopping and entertainment complex in Saudi deal
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Trailer Aladdin - The Bachelor Party VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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