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Hasbro and Selladoor kick off collaboration with Monopoly immersive experience
POSTED 07 Nov 2019 . BY Andy Knaggs
Iconic board game Monopoly becomes a live-action immersive theatre experience from next year Credit: Shutterstock
A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide.

Based on the popular board game of the same name, the immersive attraction will see teams complete challenges to move along the board and buy property. At this stage, however, the location of the Monopoly experience has not yet been announced.

According to the two companies, this is just the start of their plans together. They intend rolling out a number of consumer experiences based on the Hasbro brand portfolio, which also includes My Little Pony, Play-Doh and Transformers.

According to Selladoor Worldwide CEO David Hutchinson, work has been taking place for more than a year on developing the concept.

"Trends in our sector are moving in a very exciting direction, with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way," Hutchinson said.

"We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out."

Selladoor said the partnership fits with its new focus on the immersive theatre space and live theatrical experiences, with recently appointed head of development Julia Posen bringing her expertise to bear to "ensure the commercial success of the partnership". Posen previously ran licensing for Walker Books and BBC Worldwide Children's.
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Jobs   News   Products   Magazine
NEWS
Hasbro and Selladoor kick off collaboration with Monopoly immersive experience
POSTED 07 Nov 2019 . BY Andy Knaggs
Iconic board game Monopoly becomes a live-action immersive theatre experience from next year Credit: Shutterstock
A Monopoly live experience is to open in London next year, kicking off a new partnership between brand holder Hasbro and theatre producer Selladoor Worldwide.

Based on the popular board game of the same name, the immersive attraction will see teams complete challenges to move along the board and buy property. At this stage, however, the location of the Monopoly experience has not yet been announced.

According to the two companies, this is just the start of their plans together. They intend rolling out a number of consumer experiences based on the Hasbro brand portfolio, which also includes My Little Pony, Play-Doh and Transformers.

According to Selladoor Worldwide CEO David Hutchinson, work has been taking place for more than a year on developing the concept.

"Trends in our sector are moving in a very exciting direction, with demand from a new generation of theatre goers looking to experience live theatre differently, and to be immersed in the world of the narrative in a different way," Hutchinson said.

"We look forward to launching Monopoly in London in 2020, with our eyes set on other key international markets where we are keen to roll the experience out."

Selladoor said the partnership fits with its new focus on the immersive theatre space and live theatrical experiences, with recently appointed head of development Julia Posen bringing her expertise to bear to "ensure the commercial success of the partnership". Posen previously ran licensing for Walker Books and BBC Worldwide Children's.
RELATED STORIES
Monopoly attraction to open in Hong Kong Q3 2019


A new Hong Kong attraction will bring the Monopoly board game to life through an immersive, interactive 4D experience featuring augmented reality and holograph technology.
Live-action Transformers experience coming to China in 2017


Hasbro and DMG Entertainment have reached an agreement to bring a live-action Transformers experience to China in 2017.
MORE NEWS
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).
Israel's tourism industry begins gradual relaunch – some hotels given green light to open
Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
Disney places 100,000 workers on unpaid leave – plans to save US$500m a month
Walt Disney is set to stop paying more than 100,000 of its theme park and hotel workers as the entertainment giant struggles with coronavirus closures.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
VIDEO GALLERY

Red Raion Showreel 2019
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Jurassic War - Immersive tunnel movie trailer – Red Raion
Trailer Aladdin - The Bachelor Party VR – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28 Jun - 01 Jul 2020

Arabian Travel Market

Dubai World Trade Centre, Dubai, United Arab Emirates
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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