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NEWS
New owners for Museum Hack as tour company signals international ambitions
POSTED 24 Oct 2019 . BY Andy Knaggs
Nick Gray (right) has sold Museum Hack to its existing marketing director, Michael Alexis, and CEO Tasia Duske Credit: Museum Hack
Museum Hack, the alternative private museum tour company that emphasises entertainment alongside education, has hinted at international expansion and further ambitious plans, following its sale by founder Nick Gray to its incumbent chief executive officer and director of marketing.

Gray started the company in New York in 2013, after a date at the Metropolitan Museum of Art led to the awakening within him of a sense of curiosity about the history of art. Along the way he has hired Michael Alexis and Tasia Duske into the team of more than 50 people that now work for Museum Hack across several cities in the US.

An announcement from the company now reveals that Gray has sold the company to Alexis (director of marketing) and Duske (CEO), who will proceed with big plans for its continuing development.

Since it started, Museum Hack has led tours for more than 100,000 guests, and given nearly US$1m (€900,000, £780,000) directly to its museum partners in admissions and other contributions. The tours, as Grey told Attractions Management in 2016, are based on "guides, games and gossip". They are aimed at keeping millennials, with one eye on their mobile phones, engaged in the museum experience through a fast-paced and fun tour.

As well as delivering tours in eight cities, Museum Hack also now provides training on its methods for attracting new audiences to museums around the world.

Duske said the company planned to grow and develop its "renegade" tours and training programmes, with international expansion, and a corporate programme to help museums develop new sources of funding, reduce costs and become more robust and sustainable institutions.

She also announced that there is a "Project X" in the pipeline, adding only that this is "one of the most ambitious plans we have to help support museums around the world".

Duske concluded: "I can't wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect."
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Museum Hack tours bring fun and games to the museum experience Credit: Museum Hack
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Jobs   News   Products   Magazine
NEWS
New owners for Museum Hack as tour company signals international ambitions
POSTED 24 Oct 2019 . BY Andy Knaggs
Nick Gray (right) has sold Museum Hack to its existing marketing director, Michael Alexis, and CEO Tasia Duske Credit: Museum Hack
Museum Hack, the alternative private museum tour company that emphasises entertainment alongside education, has hinted at international expansion and further ambitious plans, following its sale by founder Nick Gray to its incumbent chief executive officer and director of marketing.

Gray started the company in New York in 2013, after a date at the Metropolitan Museum of Art led to the awakening within him of a sense of curiosity about the history of art. Along the way he has hired Michael Alexis and Tasia Duske into the team of more than 50 people that now work for Museum Hack across several cities in the US.

An announcement from the company now reveals that Gray has sold the company to Alexis (director of marketing) and Duske (CEO), who will proceed with big plans for its continuing development.

Since it started, Museum Hack has led tours for more than 100,000 guests, and given nearly US$1m (€900,000, £780,000) directly to its museum partners in admissions and other contributions. The tours, as Grey told Attractions Management in 2016, are based on "guides, games and gossip". They are aimed at keeping millennials, with one eye on their mobile phones, engaged in the museum experience through a fast-paced and fun tour.

As well as delivering tours in eight cities, Museum Hack also now provides training on its methods for attracting new audiences to museums around the world.

Duske said the company planned to grow and develop its "renegade" tours and training programmes, with international expansion, and a corporate programme to help museums develop new sources of funding, reduce costs and become more robust and sustainable institutions.

She also announced that there is a "Project X" in the pipeline, adding only that this is "one of the most ambitious plans we have to help support museums around the world".

Duske concluded: "I can't wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Museum Hack tours bring fun and games to the museum experience Credit: Museum Hack
RELATED STORIES
FEATURE: People profile: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
Museum Hack offers alternative museum tour for millennial audience


Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.
FEATURE: People profiles: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
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We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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+ More catalogues  
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05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
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IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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