New owners for Museum Hack as tour company signals international ambitions | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
New owners for Museum Hack as tour company signals international ambitions
POSTED 24 Oct 2019 . BY Andy Knaggs
Nick Gray (right) has sold Museum Hack to its existing marketing director, Michael Alexis, and CEO Tasia Duske Credit: Museum Hack
Museum Hack, the alternative private museum tour company that emphasises entertainment alongside education, has hinted at international expansion and further ambitious plans, following its sale by founder Nick Gray to its incumbent chief executive officer and director of marketing.

Gray started the company in New York in 2013, after a date at the Metropolitan Museum of Art led to the awakening within him of a sense of curiosity about the history of art. Along the way he has hired Michael Alexis and Tasia Duske into the team of more than 50 people that now work for Museum Hack across several cities in the US.

An announcement from the company now reveals that Gray has sold the company to Alexis (director of marketing) and Duske (CEO), who will proceed with big plans for its continuing development.

Since it started, Museum Hack has led tours for more than 100,000 guests, and given nearly US$1m (€900,000, £780,000) directly to its museum partners in admissions and other contributions. The tours, as Grey told Attractions Management in 2016, are based on "guides, games and gossip". They are aimed at keeping millennials, with one eye on their mobile phones, engaged in the museum experience through a fast-paced and fun tour.

As well as delivering tours in eight cities, Museum Hack also now provides training on its methods for attracting new audiences to museums around the world.

Duske said the company planned to grow and develop its "renegade" tours and training programmes, with international expansion, and a corporate programme to help museums develop new sources of funding, reduce costs and become more robust and sustainable institutions.

She also announced that there is a "Project X" in the pipeline, adding only that this is "one of the most ambitious plans we have to help support museums around the world".

Duske concluded: "I can't wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Museum Hack tours bring fun and games to the museum experience Credit: Museum Hack
RELATED STORIES
FEATURE: People profile: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
Museum Hack offers alternative museum tour for millennial audience


Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.
FEATURE: People profiles: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
MORE NEWS
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame
Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
Perth's AU$400m Boola Bardip museum opens to the public
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction.
New alliance looks to create themed visitor attractions across Europe
Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
Work begins on new indoor water park at Liseberg
Building work has begun on a new year-round, indoor water park at Swedish theme park Liseberg in the city of Gothenburg.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
New owners for Museum Hack as tour company signals international ambitions
POSTED 24 Oct 2019 . BY Andy Knaggs
Nick Gray (right) has sold Museum Hack to its existing marketing director, Michael Alexis, and CEO Tasia Duske Credit: Museum Hack
Museum Hack, the alternative private museum tour company that emphasises entertainment alongside education, has hinted at international expansion and further ambitious plans, following its sale by founder Nick Gray to its incumbent chief executive officer and director of marketing.

Gray started the company in New York in 2013, after a date at the Metropolitan Museum of Art led to the awakening within him of a sense of curiosity about the history of art. Along the way he has hired Michael Alexis and Tasia Duske into the team of more than 50 people that now work for Museum Hack across several cities in the US.

An announcement from the company now reveals that Gray has sold the company to Alexis (director of marketing) and Duske (CEO), who will proceed with big plans for its continuing development.

Since it started, Museum Hack has led tours for more than 100,000 guests, and given nearly US$1m (€900,000, £780,000) directly to its museum partners in admissions and other contributions. The tours, as Grey told Attractions Management in 2016, are based on "guides, games and gossip". They are aimed at keeping millennials, with one eye on their mobile phones, engaged in the museum experience through a fast-paced and fun tour.

As well as delivering tours in eight cities, Museum Hack also now provides training on its methods for attracting new audiences to museums around the world.

Duske said the company planned to grow and develop its "renegade" tours and training programmes, with international expansion, and a corporate programme to help museums develop new sources of funding, reduce costs and become more robust and sustainable institutions.

She also announced that there is a "Project X" in the pipeline, adding only that this is "one of the most ambitious plans we have to help support museums around the world".

Duske concluded: "I can't wait to unveil our new projects. We think we have some incredible new ways to bring needed funding and support to the museums we love and respect."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Museum Hack tours bring fun and games to the museum experience Credit: Museum Hack
RELATED STORIES
FEATURE: People profile: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
Museum Hack offers alternative museum tour for millennial audience


Nick Gray, founder and CEO of Museum Hack, has said the most important thing about educating a millennial audience in museums and galleries is to entertain them first to keep them engaged.
FEATURE: People profiles: Nick Gray


Nick Gray tells the story of his guided tour company, Museum Hack, (for people who don't like museums)
MORE NEWS
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame
Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
Perth's AU$400m Boola Bardip museum opens to the public
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction.
New alliance looks to create themed visitor attractions across Europe
Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
Work begins on new indoor water park at Liseberg
Building work has begun on a new year-round, indoor water park at Swedish theme park Liseberg in the city of Gothenburg.
Museum devoted to the history of the US Army opens its doors
A museum telling the story of the US Army has opened in close to Newington, close to Washington, D.C.
We The Curious ready to open its biggest exhibition ever – when Covid measures allow
We The Curious science and arts centre in Bristol, UK, will open the doors to its largest ever exhibition – as soon as the current "Lockdown 2" measures are lifted.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS