ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK | attractionsmanagement.com news
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ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK
POSTED 07 Oct 2019 . BY Andy Knaggs
Former I’m A Celebrity… campmates Jake Quickenden and Jennie McAlpine break ground at the new Watergardens development in Manchester Credit: ITV
The TV show I'm a Celebrity...Get Me Out of Here! is to be used as the inspiration for a new theme park to be created in Salford, near Manchester, UK, where the ITV studios are based.

Famed for its 'Bush tucker trials', which usually involve interactions with things like bugs, spiders and all kinds of creepy-crawly, the show is fronted by presenters Ant and Dec and is filmed in the Australian rainforest.

The proposed theme park ‒ to be called I'm a Celebrity...Jungle Challenge ‒ would offer a 90-minute indoor "multi-sensory adrenaline adventure", according to the broadcaster, with challenges such as zipwires, parachute drops, climbing walls and mazes. Visitors will collect stars as they take on the challenges, in an attempt to be crowned king or queen of the jungle.

Numerous features from the TV show, such as Base Camp, Croc Creek and Snake Rock will be included in the setup. According to reports, ITV is still finalising its plans in respect of the use of real animals at the attraction and said that any animals that visitors come into contact with would probably be virtual. The show has been criticised before for its treatment of animals.

The theme park will take up 2,500sq m (8,200sq ft) of the new £26m (US$32m, €29.1m) Watergardens development, next to the Lowry Outlet Mall at Salford Quays. Work will begin on transforming the space into a jungle experience early in 2020, with the attraction due to open later in the year.

It is not the first theme park in the UK linked to an ITV show, as the broadcaster pursues a "More Than TV" strategy – already in existence is a Ninja Warrior-themed aqua park near Windsor and Ninja Warrior family centres in Stoke and Wigan.

James Penfold, controller of partnerships for ITV, said: "I'm a Celebrity...Jungle Challenge brings together the heart and soul of the hugely celebrated series, and ITV's expertise in curating fantastic, memorable live brand experiences as a great example of our More Than TV strategy."

ITV's director of games, live and merchandising William van Rest said team members from the TV show were helping to put the Jungle Challenge together, adding: "It's tapping into the market for viewers wanting to have experiences with TV brands, and operators recognising the power of the brands and the emotional engagement audiences have with the brands."

The broadcaster will be working in partnership with LifeStyle Outlets, which says its goal is to create leisure and shopping destinations with entertainment at their heart.
The Jungle Challenge theme park taps into a market where viewers want to get closer to TV brands Credit: ITV
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Jobs   News   Products   Magazine
NEWS
ITV plans immersive 'I'm A Celebrity...Get Me Out Of Here!' attraction in Salford, UK
POSTED 07 Oct 2019 . BY Andy Knaggs
Former I’m A Celebrity… campmates Jake Quickenden and Jennie McAlpine break ground at the new Watergardens development in Manchester Credit: ITV
The TV show I'm a Celebrity...Get Me Out of Here! is to be used as the inspiration for a new theme park to be created in Salford, near Manchester, UK, where the ITV studios are based.

Famed for its 'Bush tucker trials', which usually involve interactions with things like bugs, spiders and all kinds of creepy-crawly, the show is fronted by presenters Ant and Dec and is filmed in the Australian rainforest.

The proposed theme park ‒ to be called I'm a Celebrity...Jungle Challenge ‒ would offer a 90-minute indoor "multi-sensory adrenaline adventure", according to the broadcaster, with challenges such as zipwires, parachute drops, climbing walls and mazes. Visitors will collect stars as they take on the challenges, in an attempt to be crowned king or queen of the jungle.

Numerous features from the TV show, such as Base Camp, Croc Creek and Snake Rock will be included in the setup. According to reports, ITV is still finalising its plans in respect of the use of real animals at the attraction and said that any animals that visitors come into contact with would probably be virtual. The show has been criticised before for its treatment of animals.

The theme park will take up 2,500sq m (8,200sq ft) of the new £26m (US$32m, €29.1m) Watergardens development, next to the Lowry Outlet Mall at Salford Quays. Work will begin on transforming the space into a jungle experience early in 2020, with the attraction due to open later in the year.

It is not the first theme park in the UK linked to an ITV show, as the broadcaster pursues a "More Than TV" strategy – already in existence is a Ninja Warrior-themed aqua park near Windsor and Ninja Warrior family centres in Stoke and Wigan.

James Penfold, controller of partnerships for ITV, said: "I'm a Celebrity...Jungle Challenge brings together the heart and soul of the hugely celebrated series, and ITV's expertise in curating fantastic, memorable live brand experiences as a great example of our More Than TV strategy."

ITV's director of games, live and merchandising William van Rest said team members from the TV show were helping to put the Jungle Challenge together, adding: "It's tapping into the market for viewers wanting to have experiences with TV brands, and operators recognising the power of the brands and the emotional engagement audiences have with the brands."

The broadcaster will be working in partnership with LifeStyle Outlets, which says its goal is to create leisure and shopping destinations with entertainment at their heart.
The Jungle Challenge theme park taps into a market where viewers want to get closer to TV brands Credit: ITV
RELATED STORIES
I'm A Celebrity coming to Thorpe Park as new visitor attraction


I’m A Celebrity...Get Me Out Of Here is coming to Thorpe Park in the shape of a new visitor attraction.
MORE NEWS
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A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council funding was approved.
Alton Towers announces new attraction based on David Walliams' books
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.
UK government invests £250m into cultural and creative infrastructure projects
Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across the country are all included in the UK Government's proposed new Culture Investment Fund.
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund.
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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Red Raion: Meet the Team - Introduction – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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