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Roncalli holographic circus show satisfies desire for 'something new'
POSTED 04 Oct 2019 . BY Andy Knaggs
Holographic elephants perform a number of stunts in the show Credit: Circus Roncalli
Times change and so do opinions – when you feel the audience does not approve of something, you have to change it
– Bernhard Paul
Sometimes public opinion, technological development and entrepreneurial spirit all align, and all three seem to have played their part in the decision by German entertainer Circus Roncalli to replace live animal acts with holographic projections of performing horses and elephants.

"Times change and so do opinions – the audience is our boss and when you feel the audience does not approve of something, you have to change it," said Roncalli founder Bernhard Paul, speaking to Attractions Management. "As a circus director you have to listen to the audience, but also to your heart, and to trust your own gut. I was sure and focused on giving our audience something new."

The idea for that something new seems to have germinated in Paul's mind while watching the 2018 NFL Superbowl.

"I had the wish to make something new at the circus, and when I saw Justin Timberlake performing with a hologram of Prince during the Superbowl, I was so impressed with the technology that I wanted to give it a go," he said.

The solution put in place was created by blueBox, which has a background of blending holography and mixed reality, and creative agency Tag/Traum, using 11 Optoma laser projectors. A team of 15 3D designers and software engineers created the new show, called Storyteller, which saw Circus Roncalli become the first circus in the world to use holographic animals.

Things were moving in this direction anyway, it seems. Paul revealed that in a 2018 visitor survey by the circus, horses came bottom of the list of attractions that people wanted to see, with just 2.7 per cent saying they expected this as part of the Roncalli experience.

The reaction to the decision has been overwhelmingly positive, with 95 per cent positive feedback in the more than 20,000 letters and emails received by the circus following the announcement.

The move has been a PR and social media triumph, with global recognition and a boom in ticket sales. It's also changed the way the entire operation runs. With no animals to transport and care for, the circus can travel to a greater number of destinations, and no longer needs to pay for the upkeep of the animals. Of course, there has been a cost incurred in developing the holographic show and ongoing investment required to keep the technology up to scratch. Paul says that, in any case, saving money was never the driver for the decision.

"We're the pioneers and we still have many ideas," said Paul. "We want to lead the way outside of the ring. For example, being the first circus to go plastic-free."

To hear more from Bernhard Paul, see the latest issue of Attractions Management available now.
Holographic performances are making the circus more akin to a theatrical spectacle, hence a rebrand to Circus-Theater Roncalli Credit: Circus Roncalli
A team of 15 3D designers and software engineers created the Storyteller show Credit: Circus Roncalli
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Jobs   News   Products   Magazine
NEWS
Roncalli holographic circus show satisfies desire for 'something new'
POSTED 04 Oct 2019 . BY Andy Knaggs
Holographic elephants perform a number of stunts in the show Credit: Circus Roncalli
Times change and so do opinions – when you feel the audience does not approve of something, you have to change it
– Bernhard Paul
Sometimes public opinion, technological development and entrepreneurial spirit all align, and all three seem to have played their part in the decision by German entertainer Circus Roncalli to replace live animal acts with holographic projections of performing horses and elephants.

"Times change and so do opinions – the audience is our boss and when you feel the audience does not approve of something, you have to change it," said Roncalli founder Bernhard Paul, speaking to Attractions Management. "As a circus director you have to listen to the audience, but also to your heart, and to trust your own gut. I was sure and focused on giving our audience something new."

The idea for that something new seems to have germinated in Paul's mind while watching the 2018 NFL Superbowl.

"I had the wish to make something new at the circus, and when I saw Justin Timberlake performing with a hologram of Prince during the Superbowl, I was so impressed with the technology that I wanted to give it a go," he said.

The solution put in place was created by blueBox, which has a background of blending holography and mixed reality, and creative agency Tag/Traum, using 11 Optoma laser projectors. A team of 15 3D designers and software engineers created the new show, called Storyteller, which saw Circus Roncalli become the first circus in the world to use holographic animals.

Things were moving in this direction anyway, it seems. Paul revealed that in a 2018 visitor survey by the circus, horses came bottom of the list of attractions that people wanted to see, with just 2.7 per cent saying they expected this as part of the Roncalli experience.

The reaction to the decision has been overwhelmingly positive, with 95 per cent positive feedback in the more than 20,000 letters and emails received by the circus following the announcement.

The move has been a PR and social media triumph, with global recognition and a boom in ticket sales. It's also changed the way the entire operation runs. With no animals to transport and care for, the circus can travel to a greater number of destinations, and no longer needs to pay for the upkeep of the animals. Of course, there has been a cost incurred in developing the holographic show and ongoing investment required to keep the technology up to scratch. Paul says that, in any case, saving money was never the driver for the decision.

"We're the pioneers and we still have many ideas," said Paul. "We want to lead the way outside of the ring. For example, being the first circus to go plastic-free."

To hear more from Bernhard Paul, see the latest issue of Attractions Management available now.
Holographic performances are making the circus more akin to a theatrical spectacle, hence a rebrand to Circus-Theater Roncalli Credit: Circus Roncalli
A team of 15 3D designers and software engineers created the Storyteller show Credit: Circus Roncalli
RELATED STORIES
FEATURE: Technology: The show must go on


Circus Roncalli does away with live animal performances in exchange for cutting-edge hologram show
Famous German circus replaces live animals with cruelty-free holograms


Germany's Circus Roncalli has replaced its live animals with holograms in an attempt to raise awareness of animal cruelty in the industry.
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Coronavirus forces closure of all of Disney's Asian parks
The coronavirus has now forced the closure of all of Disney's theme parks in Asia, after the operator announced plans to close its Tokyo resort as a result of the outbreak.
Smithsonian makes image banks rights free in the largest cultural open access programme in history
Smithsonian Open Access, an initiative to provide copyright-free access to millions of digital collection images and data, has been launched, with anyone now able to download, transform and share content for free and for any purpose.
Plans for Great Wolf's first European site rejected by local authority
Oxfordshire County Council has objected to plans for a multi-million-pound waterpark resort in Chesterton, UK, following concerns from local residents.
Duke of Sussex launches sustainable tourism initiative at Travel Tourism Summit in Edinburgh
Prince Harry, HRH Duke of Sussex has returned to the UK for his first public appearance, one of his final as a 'senior royal', since he and his wife, Meghan Markle, renounced their HRH titles earlier this year.
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COMPANY PROFILES
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Trailer Aladdin - The Bachelor Party VR – Red Raion
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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