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Roncalli holographic circus show satisfies desire for 'something new'
POSTED 04 Oct 2019 . BY Andy Knaggs
Holographic elephants perform a number of stunts in the show Credit: Circus Roncalli
Times change and so do opinions – when you feel the audience does not approve of something, you have to change it
– Bernhard Paul
Sometimes public opinion, technological development and entrepreneurial spirit all align, and all three seem to have played their part in the decision by German entertainer Circus Roncalli to replace live animal acts with holographic projections of performing horses and elephants.

"Times change and so do opinions – the audience is our boss and when you feel the audience does not approve of something, you have to change it," said Roncalli founder Bernhard Paul, speaking to Attractions Management. "As a circus director you have to listen to the audience, but also to your heart, and to trust your own gut. I was sure and focused on giving our audience something new."

The idea for that something new seems to have germinated in Paul's mind while watching the 2018 NFL Superbowl.

"I had the wish to make something new at the circus, and when I saw Justin Timberlake performing with a hologram of Prince during the Superbowl, I was so impressed with the technology that I wanted to give it a go," he said.

The solution put in place was created by blueBox, which has a background of blending holography and mixed reality, and creative agency Tag/Traum, using 11 Optoma laser projectors. A team of 15 3D designers and software engineers created the new show, called Storyteller, which saw Circus Roncalli become the first circus in the world to use holographic animals.

Things were moving in this direction anyway, it seems. Paul revealed that in a 2018 visitor survey by the circus, horses came bottom of the list of attractions that people wanted to see, with just 2.7 per cent saying they expected this as part of the Roncalli experience.

The reaction to the decision has been overwhelmingly positive, with 95 per cent positive feedback in the more than 20,000 letters and emails received by the circus following the announcement.

The move has been a PR and social media triumph, with global recognition and a boom in ticket sales. It's also changed the way the entire operation runs. With no animals to transport and care for, the circus can travel to a greater number of destinations, and no longer needs to pay for the upkeep of the animals. Of course, there has been a cost incurred in developing the holographic show and ongoing investment required to keep the technology up to scratch. Paul says that, in any case, saving money was never the driver for the decision.

"We're the pioneers and we still have many ideas," said Paul. "We want to lead the way outside of the ring. For example, being the first circus to go plastic-free."

To hear more from Bernhard Paul, see the latest issue of Attractions Management available now.
Holographic performances are making the circus more akin to a theatrical spectacle, hence a rebrand to Circus-Theater Roncalli Credit: Circus Roncalli
A team of 15 3D designers and software engineers created the Storyteller show Credit: Circus Roncalli
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Jobs   News   Products   Magazine
NEWS
Roncalli holographic circus show satisfies desire for 'something new'
POSTED 04 Oct 2019 . BY Andy Knaggs
Holographic elephants perform a number of stunts in the show Credit: Circus Roncalli
Times change and so do opinions – when you feel the audience does not approve of something, you have to change it
– Bernhard Paul
Sometimes public opinion, technological development and entrepreneurial spirit all align, and all three seem to have played their part in the decision by German entertainer Circus Roncalli to replace live animal acts with holographic projections of performing horses and elephants.

"Times change and so do opinions – the audience is our boss and when you feel the audience does not approve of something, you have to change it," said Roncalli founder Bernhard Paul, speaking to Attractions Management. "As a circus director you have to listen to the audience, but also to your heart, and to trust your own gut. I was sure and focused on giving our audience something new."

The idea for that something new seems to have germinated in Paul's mind while watching the 2018 NFL Superbowl.

"I had the wish to make something new at the circus, and when I saw Justin Timberlake performing with a hologram of Prince during the Superbowl, I was so impressed with the technology that I wanted to give it a go," he said.

The solution put in place was created by blueBox, which has a background of blending holography and mixed reality, and creative agency Tag/Traum, using 11 Optoma laser projectors. A team of 15 3D designers and software engineers created the new show, called Storyteller, which saw Circus Roncalli become the first circus in the world to use holographic animals.

Things were moving in this direction anyway, it seems. Paul revealed that in a 2018 visitor survey by the circus, horses came bottom of the list of attractions that people wanted to see, with just 2.7 per cent saying they expected this as part of the Roncalli experience.

The reaction to the decision has been overwhelmingly positive, with 95 per cent positive feedback in the more than 20,000 letters and emails received by the circus following the announcement.

The move has been a PR and social media triumph, with global recognition and a boom in ticket sales. It's also changed the way the entire operation runs. With no animals to transport and care for, the circus can travel to a greater number of destinations, and no longer needs to pay for the upkeep of the animals. Of course, there has been a cost incurred in developing the holographic show and ongoing investment required to keep the technology up to scratch. Paul says that, in any case, saving money was never the driver for the decision.

"We're the pioneers and we still have many ideas," said Paul. "We want to lead the way outside of the ring. For example, being the first circus to go plastic-free."

To hear more from Bernhard Paul, see the latest issue of Attractions Management available now.
Holographic performances are making the circus more akin to a theatrical spectacle, hence a rebrand to Circus-Theater Roncalli Credit: Circus Roncalli
A team of 15 3D designers and software engineers created the Storyteller show Credit: Circus Roncalli
RELATED STORIES
FEATURE: Technology: The show must go on


Circus Roncalli does away with live animal performances in exchange for cutting-edge hologram show
Famous German circus replaces live animals with cruelty-free holograms


Germany's Circus Roncalli has replaced its live animals with holograms in an attempt to raise awareness of animal cruelty in the industry.
MORE NEWS
Eden Project targets 2020 start on geothermal energy project
A long-planned project to drill for geothermal heat to power the Eden Project site in Cornwall will finally go ahead, after EU and Cornwall Council funding was approved.
Alton Towers announces new attraction based on David Walliams' books
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.
UK government invests £250m into cultural and creative infrastructure projects
Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across the country are all included in the UK Government's proposed new Culture Investment Fund.
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund.
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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