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Thinc transforms iconic Empire State Building with new visitor experience
POSTED 23 Sep 2019 . BY Andy Knaggs
King Kong is very much a part of Empire State Building history, and now its visitor experience too courtesy of a Squint/Opera installation
"From start to finish, we made the whole thing experiential"
– Tom Hennes
Work was recently completed inside the Empire State Building, with design firm Thinc creating a spectacular reimagining of the iconic New York City landmark's popular observatory experience.

Tom Hennes, principal at Thinc, has worked on museum and exhibition and museum design since the mid-90s. In December 2016, he was handed the task of modernising the building's visitor experience.

Among the work, the entry experience has been improved, while new galleries tell the story of the Empire State Building and its impact on pop-culture over the last 90 years.

"Going through the queue and getting up to the observation deck wasn't very pleasant for visitors," said Hennes, speaking in the latest edition of Attractions Management. "They loved the building and the view, so were still coming droves, but the journey up was less than optimal.

"From start to finish, we made the whole thing experiential. The aim was to create memorable moments that visitors could hang onto, really treasure and really associate with the Empire State Building. It clearly had to involve its construction and its place in popular culture, but we wanted to look at life inside as well."

Among the galleries visitors can see a room showing the building in movies, commercials, TV shows video games and more. King Kong is also present, with his eyes peering menacingly through a set of 1930s windows, the gorilla’s fingers break through. There’s also a section showing famous visitors to the building and another showing a recreation of its original elevator cab and electrical control board which were installed in 1931.

The redevelopment has come at a cost of US$165m. The first phase – the relocation of the visitor entrance – was completed in August 2018. The second phase – the observatory – opened at the end of July this year. Phase three will be completed in September, with the reconstruction of the glassed-in 102nd-floor observation deck.

For more from Tom Hennes, see the latest issue of Attractions Management, available now.
Visitors to the attraction now access it via a glass elevator the 86th floor observatory
A roof installation points towards New York landmarks
Obstructions and obstacles have been removed to provide better visibility
The development of the 102nd floor deck was the third of a US$165m (€148, £128) four-phase project
The deck is accessible via lift
It provides views across New York from 1,250ft (381m) up
The observation deck has 24 floor-to-ceiling windows each 8ft (2.4m)-tall
Images of the iconic Manhattan landmark in popular culture dominate one gallery
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Jobs   News   Products   Magazine
NEWS
Thinc transforms iconic Empire State Building with new visitor experience
POSTED 23 Sep 2019 . BY Andy Knaggs
King Kong is very much a part of Empire State Building history, and now its visitor experience too courtesy of a Squint/Opera installation
From start to finish, we made the whole thing experiential
– Tom Hennes
Work was recently completed inside the Empire State Building, with design firm Thinc creating a spectacular reimagining of the iconic New York City landmark's popular observatory experience.

Tom Hennes, principal at Thinc, has worked on museum and exhibition and museum design since the mid-90s. In December 2016, he was handed the task of modernising the building's visitor experience.

Among the work, the entry experience has been improved, while new galleries tell the story of the Empire State Building and its impact on pop-culture over the last 90 years.

"Going through the queue and getting up to the observation deck wasn't very pleasant for visitors," said Hennes, speaking in the latest edition of Attractions Management. "They loved the building and the view, so were still coming droves, but the journey up was less than optimal.

"From start to finish, we made the whole thing experiential. The aim was to create memorable moments that visitors could hang onto, really treasure and really associate with the Empire State Building. It clearly had to involve its construction and its place in popular culture, but we wanted to look at life inside as well."

Among the galleries visitors can see a room showing the building in movies, commercials, TV shows video games and more. King Kong is also present, with his eyes peering menacingly through a set of 1930s windows, the gorilla’s fingers break through. There’s also a section showing famous visitors to the building and another showing a recreation of its original elevator cab and electrical control board which were installed in 1931.

The redevelopment has come at a cost of US$165m. The first phase – the relocation of the visitor entrance – was completed in August 2018. The second phase – the observatory – opened at the end of July this year. Phase three will be completed in September, with the reconstruction of the glassed-in 102nd-floor observation deck.

For more from Tom Hennes, see the latest issue of Attractions Management, available now.
Visitors to the attraction now access it via a glass elevator the 86th floor observatory
A roof installation points towards New York landmarks
Obstructions and obstacles have been removed to provide better visibility
The development of the 102nd floor deck was the third of a US$165m (€148, £128) four-phase project
The deck is accessible via lift
It provides views across New York from 1,250ft (381m) up
The observation deck has 24 floor-to-ceiling windows each 8ft (2.4m)-tall
Images of the iconic Manhattan landmark in popular culture dominate one gallery
RELATED STORIES
FEATURE: People profile: Tom Hennes


Tom Hennes discusses how he has transformed the Empire State Building's visitor experience
Empire State Building modernisation continues with redeveloped entrance


The iconic Empire State Building, Manhattan’s preeminent architectural wonder from the 1930s, now has a newly renovated entrance on 34th Street, marking the first step of the redevelopment of the iconic building's exhibition hall.
FEATURE: Feature: A Living Museum


The achievements of the extensive team behind the concept and construction of the 9/11 Memorial Museum should be celebrated. Alice Davis outlines why
FEATURE: Museum: A museum for everyone


Creating the 9/11 Memorial Museum in New York involved meticulous planning. Its director Alice Greenwald tells us more
MORE NEWS
OdySea Aquarium entertains quarantined guests with new online initiatives
OdySea Aquarium in Scottsdale, Arizona, has launched two online initiatives to help keep guests entertained and engaged with the aquarium during its enforced closure.
National parks in Africa close down to protect endangered gorillas and chimpanzees from coronavirus
All of the national parks in Congo and Rwanda featuring primates have closed their doors to visitors in an effort to avoid Africa's endangered mountain gorillas and chimpanzees from contracting COVID-19.
Public comes to zoo's aid following call for animal food donations
Local residents and businesses have come to the aid of a zoo which said it might have to euthanise animals after panic buying disrupted its supply feed.
BALPPA moves annual expo to November
The British Association of Leisure Parks, Piers and Attractions (BALPPA) has postponed its upcoming expo and tradeshow in the wake of the COVID-19 pandemic.
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ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
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Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Trailer Aladdin - The Bachelor Party VR – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

31 Mar - 02 Apr 2020

World Travel Market Latin America

Expo Center Norte, Sao Paulo, Brazil
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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