'10-hour queues a sign of failure' says Disney's Bob Chapek | attractionsmanagement.com news
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'10-hour queues a sign of failure' says Disney's Bob Chapek
POSTED 30 Aug 2019 . BY Tom Anstey
10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure
– Bob Chapek
Disney’s parks and resorts chair Bob Chapek has spoken out about smaller crowds at the operator's parks, saying that a 10-hour queue line should be seen "as a sign of failure".

Despite its domestic parks achieving record revenue over the last three months, Disney's visitor figures fell well short of expectations in the company's most recent earnings report. With the launch of Star Wars: Galaxy's Edge at Disneyland in California, significant attendance increases were expected. The opposite actually happened, with attendance dropping by 3 per cent. Disney chair Bob Iger blamed the decline on visitors staying away because of expected overcrowding, hotel price increases and a significant increase in entry fees for the park.

Responding to the low turnout following the launch of Galaxy's Edge, Chapek told CNBC that a lack of extremely long lines despite the hugely hyped launch was a good thing for both Disney and its customers.

"The deep secret is that we don’t intend to have lines," he said. “If you build in enough capacity, the rides don’t go down and it operates at 99 per cent efficiency. You shouldn’t have 10-hour lines."

Chapek's response was also aimed Hagrid's Magical Creatures Motorbike Adventure – a new rollercoaster for Universal's Island of Adventure in Orlando. According to visitor reports, following launch, queues for the ride were more than 10 hours long.

"One of the wins that we had with the opening of the original Galaxy’s Edge is that we didn’t have the waits," said Chapek.

"So 10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure."

Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge, with the park opening at 4:30 am and queues at their peak for the new Millennium Falcon ride reaching up to six hours. Since launch, waiting times have fallen to an estimated three hours.

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NEWS
'10-hour queues a sign of failure' says Disney's Bob Chapek
POSTED 30 Aug 2019 . BY Tom Anstey
10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure
– Bob Chapek
Disney’s parks and resorts chair Bob Chapek has spoken out about smaller crowds at the operator's parks, saying that a 10-hour queue line should be seen "as a sign of failure".

Despite its domestic parks achieving record revenue over the last three months, Disney's visitor figures fell well short of expectations in the company's most recent earnings report. With the launch of Star Wars: Galaxy's Edge at Disneyland in California, significant attendance increases were expected. The opposite actually happened, with attendance dropping by 3 per cent. Disney chair Bob Iger blamed the decline on visitors staying away because of expected overcrowding, hotel price increases and a significant increase in entry fees for the park.

Responding to the low turnout following the launch of Galaxy's Edge, Chapek told CNBC that a lack of extremely long lines despite the hugely hyped launch was a good thing for both Disney and its customers.

"The deep secret is that we don’t intend to have lines," he said. “If you build in enough capacity, the rides don’t go down and it operates at 99 per cent efficiency. You shouldn’t have 10-hour lines."

Chapek's response was also aimed Hagrid's Magical Creatures Motorbike Adventure – a new rollercoaster for Universal's Island of Adventure in Orlando. According to visitor reports, following launch, queues for the ride were more than 10 hours long.

"One of the wins that we had with the opening of the original Galaxy’s Edge is that we didn’t have the waits," said Chapek.

"So 10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure."

Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge, with the park opening at 4:30 am and queues at their peak for the new Millennium Falcon ride reaching up to six hours. Since launch, waiting times have fallen to an estimated three hours.

RELATED STORIES
Star Wars immersive hotel experience given name as Disney reveals new details for Galactic Starcruiser


Disney has unveiled new details for its hotly-anticipated Star Wars hotel at Disney World in Florida, revealing plans to host guests for two nights in a fully-immersive experience that takes them on a journey into the franchise's universe.
Disney's Epcot transformation continues with new attractions unveiled


Disney has promised the biggest ever transformation of any of its parks in announcing a host of new attractions and experiences for its Epcot theme park, many set to open in January or summer 2020.
Avengers Campus to open in 2020 at Disneyland


Disney fan event D23 in Anaheim became the setting for a raft of announcements by the theme park company, headlined by news that its new Avengers Campus will open at the California Adventure park in 2020.
NBA Experience opens doors at Disney Springs


The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.
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Experiential pirate experience to launch in 2020
A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020.
Universal Beijing gets 2021 opening date
Universal has announced that its multi-billion dollar theme park development in Beijing, China, will open in 2021.
Four new theme parks open in two months as Fantawild revels in retelling Chinese history
Fantawild has opened its fourth Chinese theme park in a little over two months, with Jingzhou Fantawild Oriental Heritage in Hubei Province being the latest.
British Museum's Samsung Digital Discovery Centre upgraded with new tech
The Samsung Digital Discovery Centre (SDDC), a technological hub for children and young people at the British Museum, has been reopened following a major refit. The partnership between the two organisations has also been extended by another five years, to 2024.
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FEATURED SUPPLIER

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The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
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Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
23-24 Sep 2019

Tourism Symposium 2019

Winter Gardens, Blackpool, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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