'10-hour queues a sign of failure' says Disney's Bob Chapek | attractionsmanagement.com news
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'10-hour queues a sign of failure' says Disney's Bob Chapek
POSTED 30 Aug 2019 . BY Tom Anstey
Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge

10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure
– Bob Chapek
Disney’s parks and resorts chair Bob Chapek has spoken out about smaller crowds at the operator's parks, saying that a 10-hour queue line should be seen "as a sign of failure".

Despite its domestic parks achieving record revenue over the last three months, Disney's visitor figures fell well short of expectations in the company's most recent earnings report. With the launch of Star Wars: Galaxy's Edge at Disneyland in California, significant attendance increases were expected. The opposite actually happened, with attendance dropping by 3 per cent. Disney chair Bob Iger blamed the decline on visitors staying away because of expected overcrowding, hotel price increases and a significant increase in entry fees for the park.

Responding to the low turnout following the launch of Galaxy's Edge, Chapek told CNBC that a lack of extremely long lines despite the hugely hyped launch was a good thing for both Disney and its customers.

"The deep secret is that we don’t intend to have lines," he said. “If you build in enough capacity, the rides don’t go down and it operates at 99 per cent efficiency. You shouldn’t have 10-hour lines."

Chapek's response was also aimed Hagrid's Magical Creatures Motorbike Adventure – a new rollercoaster for Universal's Island of Adventure in Orlando. According to visitor reports, following launch, queues for the ride were more than 10 hours long.

"One of the wins that we had with the opening of the original Galaxy’s Edge is that we didn’t have the waits," said Chapek.

"So 10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure."

Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge, with the park opening at 4:30 am and queues at their peak for the new Millennium Falcon ride reaching up to six hours. Since launch, waiting times have fallen to an estimated three hours.

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Jobs    News   Products   Magazine
NEWS
'10-hour queues a sign of failure' says Disney's Bob Chapek
POSTED 30 Aug 2019 . BY Tom Anstey
Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge
10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure
– Bob Chapek
Disney’s parks and resorts chair Bob Chapek has spoken out about smaller crowds at the operator's parks, saying that a 10-hour queue line should be seen "as a sign of failure".

Despite its domestic parks achieving record revenue over the last three months, Disney's visitor figures fell well short of expectations in the company's most recent earnings report. With the launch of Star Wars: Galaxy's Edge at Disneyland in California, significant attendance increases were expected. The opposite actually happened, with attendance dropping by 3 per cent. Disney chair Bob Iger blamed the decline on visitors staying away because of expected overcrowding, hotel price increases and a significant increase in entry fees for the park.

Responding to the low turnout following the launch of Galaxy's Edge, Chapek told CNBC that a lack of extremely long lines despite the hugely hyped launch was a good thing for both Disney and its customers.

"The deep secret is that we don’t intend to have lines," he said. “If you build in enough capacity, the rides don’t go down and it operates at 99 per cent efficiency. You shouldn’t have 10-hour lines."

Chapek's response was also aimed Hagrid's Magical Creatures Motorbike Adventure – a new rollercoaster for Universal's Island of Adventure in Orlando. According to visitor reports, following launch, queues for the ride were more than 10 hours long.

"One of the wins that we had with the opening of the original Galaxy’s Edge is that we didn’t have the waits," said Chapek.

"So 10-hour lines are not a sign of success. It should be seen as a sign of, frankly, failure."

Fans queued overnight in Orlando on 29 August for the launch of the Florida version of Galaxy's Edge, with the park opening at 4:30 am and queues at their peak for the new Millennium Falcon ride reaching up to six hours. Since launch, waiting times have fallen to an estimated three hours.

RELATED STORIES
Star Wars immersive hotel experience given name as Disney reveals new details for Galactic Starcruiser


Disney has unveiled new details for its hotly-anticipated Star Wars hotel at Disney World in Florida, revealing plans to host guests for two nights in a fully-immersive experience that takes them on a journey into the franchise's universe.
Disney's Epcot transformation continues with new attractions unveiled


Disney has promised the biggest ever transformation of any of its parks in announcing a host of new attractions and experiences for its Epcot theme park, many set to open in January or summer 2020.
Avengers Campus to open in 2020 at Disneyland


Disney fan event D23 in Anaheim became the setting for a raft of announcements by the theme park company, headlined by news that its new Avengers Campus will open at the California Adventure park in 2020.
NBA Experience opens doors at Disney Springs


The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.
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Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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©Cybertrek 2022

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