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New York flagship announced for Museum of Ice Cream as operator plans international expansion
POSTED 22 Aug 2019 . BY Andy Knaggs
Rendering of the frontage of the soon-to-open Museum of Ice Cream New York City flagship Credit: MOIC
I want to continue to connect people and create moments of joy through ice cream
– Maryellis Bunn
The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting with its first New York City flagship in Q4 2019.

Set over three storeys and spanning nearly 25,000sq ft (7,620sq m), the New York attraction in Soho will have 13 new installations that have been created by MOIC's team of in-house architects and designers. Highlights include a floating table of sweet treats, a three-storey slide, a hall of giant scoops, a giant Queen Beehive, and MOIC's largest-ever sprinkle pool. It will also feature a café and shop offering an exclusive menu and retail products.

"MOIC NYC is a dream that our team has been developing for three years," said co-founder and creative director, Maryellis Bunn. "More than 1.5 million guests have come through our various doors and given us so much input and inspiration. I want to continue to connect people and create moments of joy through ice cream. MOIC NYC will build upon Soho’s artistic history and contribute to the neighbourhood’s resurgence as a place for imagination and creativity."

The Museum of Ice Cream was first conceived in 2016, opening in Manhattan for a short period that year. Exhibits followed in Los Angeles, San Francisco and Miami, with stars such as Beyonce, Jay-Z, Kim Kardashian and Katy Perry among its high profile visitors. Its displays are very often made from brightly coloured ice cream or candy installations, with tastings offered to visitors throughout.

"We're excited to delight our fans back where MOIC began and continue to unite people through the power of ice cream," said Manish Vora, co-founder. "MOIC NYC is the first of several flagship locations that will launch in the US and abroad over the next 18 months."
Just in case you were wondering what a sprinkle pool looks like!
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NEWS
New York flagship announced for Museum of Ice Cream as operator plans international expansion
POSTED 22 Aug 2019 . BY Andy Knaggs
Rendering of the frontage of the soon-to-open Museum of Ice Cream New York City flagship Credit: MOIC
I want to continue to connect people and create moments of joy through ice cream
– Maryellis Bunn
The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting with its first New York City flagship in Q4 2019.

Set over three storeys and spanning nearly 25,000sq ft (7,620sq m), the New York attraction in Soho will have 13 new installations that have been created by MOIC's team of in-house architects and designers. Highlights include a floating table of sweet treats, a three-storey slide, a hall of giant scoops, a giant Queen Beehive, and MOIC's largest-ever sprinkle pool. It will also feature a café and shop offering an exclusive menu and retail products.

"MOIC NYC is a dream that our team has been developing for three years," said co-founder and creative director, Maryellis Bunn. "More than 1.5 million guests have come through our various doors and given us so much input and inspiration. I want to continue to connect people and create moments of joy through ice cream. MOIC NYC will build upon Soho’s artistic history and contribute to the neighbourhood’s resurgence as a place for imagination and creativity."

The Museum of Ice Cream was first conceived in 2016, opening in Manhattan for a short period that year. Exhibits followed in Los Angeles, San Francisco and Miami, with stars such as Beyonce, Jay-Z, Kim Kardashian and Katy Perry among its high profile visitors. Its displays are very often made from brightly coloured ice cream or candy installations, with tastings offered to visitors throughout.

"We're excited to delight our fans back where MOIC began and continue to unite people through the power of ice cream," said Manish Vora, co-founder. "MOIC NYC is the first of several flagship locations that will launch in the US and abroad over the next 18 months."
Just in case you were wondering what a sprinkle pool looks like!
RELATED STORIES
FEATURE: Museums: Frozen delights


San Francisco’s Museum of Ice Cream is making its stay permanent following a hugely successful first year
Museum of Ice Cream to become permanent attraction following successful debut year


San Francisco's popular Museum of Ice Cream (MOIC) doesn't look like it's going to start melting anytime soon, after the visitor attraction announced its permanent residence in the city following a successful debut year.
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COMPANY PROFILES
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
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VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2019 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
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+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

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Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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