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NEWS
NBA Experience opens doors at Disney Springs
POSTED 14 Aug 2019 . BY Andy Knaggs
I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience
– Adam Silver
The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.

Developed by Walt Disney Imagineering in collaboration with the NBA, the 44,000sq ft (13,400sq m) two-floor environment has 13 different basketball-related activities for guests, including being selected in the NBA draft, making clutch shots and slam dunks, and interactive displays, films and trivia that help guests to learn more about the NBA and the WNBA.

Tickets allow guests to enjoy every activity in any order, again and again, and they can customise their experience to showcase their favourite NBA or WNBA teams. An adjacent NBA store sells official NBA apparel, as well as Disney products designed specifically for the NBA Experience.

Mickey and Minnie Mouse were on hand to lead the cheers at the opening ceremony, while NBA Hall of Fame players Kareen Abdul-Jabbar and Grant Hill, as well as WNBA legend Swin Cash were joined by a crop of basketball players at the ceremony.

"I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination," said Adam Silver. "We're thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world."

Disney Springs is the retail, dining and entertainment district located just outside Orlando close to the Walt Disney World Resort. The basketball world and Disney have further collaborations already in place, with the Junior NBA Global Championship, featuring the top 13 and 14-year-old boys and girls taking place at the Walt Disney World Resort, and a long-standing relationship between the resort and the local Orlando Magic.
Fans will be able to show off their skills, scoring with clutch shots and slam dunks
Disney CEO Bob Iger (centre right) and NBA commissioner Adam Silver (centre left) teamed up with Mickey and Minnie Mouse at the launch ceremony
The NBA Experience at Disney Springs features 13 basketball-related activities
RELATED STORIES
Disney’s NBA Experience to open in August


Disney’s NBA Experience at its Disney Springs leisure district in Orlando, Florida, will open on 12 August 2019, the basketball league has confirmed.
Disney’s NBA Experience aims for hands-on immersion in pro basketball world


Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
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Jobs . News . Products . Magazine
NEWS
NBA Experience opens doors at Disney Springs
POSTED 14 Aug 2019 . BY Andy Knaggs
I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience
– Adam Silver
The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.

Developed by Walt Disney Imagineering in collaboration with the NBA, the 44,000sq ft (13,400sq m) two-floor environment has 13 different basketball-related activities for guests, including being selected in the NBA draft, making clutch shots and slam dunks, and interactive displays, films and trivia that help guests to learn more about the NBA and the WNBA.

Tickets allow guests to enjoy every activity in any order, again and again, and they can customise their experience to showcase their favourite NBA or WNBA teams. An adjacent NBA store sells official NBA apparel, as well as Disney products designed specifically for the NBA Experience.

Mickey and Minnie Mouse were on hand to lead the cheers at the opening ceremony, while NBA Hall of Fame players Kareen Abdul-Jabbar and Grant Hill, as well as WNBA legend Swin Cash were joined by a crop of basketball players at the ceremony.

"I want to thank Bob Iger and the Walt Disney Imagineering team for capturing the authentic NBA experience at this landmark destination," said Adam Silver. "We're thrilled to share the excitement of NBA basketball with fans and Walt Disney World guests from around the world."

Disney Springs is the retail, dining and entertainment district located just outside Orlando close to the Walt Disney World Resort. The basketball world and Disney have further collaborations already in place, with the Junior NBA Global Championship, featuring the top 13 and 14-year-old boys and girls taking place at the Walt Disney World Resort, and a long-standing relationship between the resort and the local Orlando Magic.
Fans will be able to show off their skills, scoring with clutch shots and slam dunks
Disney CEO Bob Iger (centre right) and NBA commissioner Adam Silver (centre left) teamed up with Mickey and Minnie Mouse at the launch ceremony
The NBA Experience at Disney Springs features 13 basketball-related activities
RELATED STORIES
Disney’s NBA Experience to open in August


Disney’s NBA Experience at its Disney Springs leisure district in Orlando, Florida, will open on 12 August 2019, the basketball league has confirmed.
Disney’s NBA Experience aims for hands-on immersion in pro basketball world


Basketball fans will get a hands-on taste of life as a professional player, when Disney’s new NBA Experience attraction opens in Q3 2019 at the Disney Springs leisure district in Orlando, Florida.
Disney offers first look at new Disney Springs NBA Experience


Disney has unveiled new details about its upcoming NBA Experience coming at the operator’s Disney Springs leisure district in Orlando, Florida.
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The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
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Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
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+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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