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Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
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Jobs . News . Products . Magazine
NEWS
Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
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A pop-up experience dedicated to the Friends television show is coming to New York starting 7 September.
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The Louisville Slugger Museum and Factory – home of the official bat of Major League Baseball – has introduced a new visitor experience at its factory with the help of JRA (Jack Rouse Associates).
Mascot Hall of Fame to open permanent home


An interactive children’s museum celebrating professional and collegiate mascots in the US is due to open on 26 December 2018.
JRA to develop visitor experience for Kodak


Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre.
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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