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Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
Toyota's Experience Center in Texas is a 44,000sq ft facility Credit: JRA

The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
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Jobs    News   Products   Magazine
NEWS
Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
Toyota's Experience Center in Texas is a 44,000sq ft facility Credit: JRA
The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
RELATED STORIES
Friends pop-up moves from New York to Boston as part of show's 25th anniversary


A pop-up experience dedicated to the Friends television show, which launched in New York in September is moving to Boston from 21 November to 5 January 2020.
JRA reimagines Louisville Slugger Museum and Factory with new visitor experience


The Louisville Slugger Museum and Factory – home of the official bat of Major League Baseball – has introduced a new visitor experience at its factory with the help of JRA (Jack Rouse Associates).
Mascot Hall of Fame to open permanent home


An interactive children’s museum celebrating professional and collegiate mascots in the US is due to open on 26 December 2018.
JRA to develop visitor experience for Kodak


Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre.
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Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
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IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

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