Paramount rejoins London Resort project as PY Gerbeau named new chief executive | attractionsmanagement.com news
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Paramount rejoins London Resort project as PY Gerbeau named new chief executive
POSTED 01 Jul 2019 . BY Tom Anstey
Paramount Pictures has entered into a new partnership with London Resort Company Holdings

Joining LRCH, I can now play my part in helping to create a world-class destination to rival all others
– PY Gerbeau
Just over two years after pulling out of a deal to be the brand lead for a multi-billion pound theme park development in Kent, UK, Paramount Pictures has entered into a new partnership with London Resort Company Holdings (LRCH), re-engaging with the project to supply its iconic IPs.

Since Paramount’s exit from the project, LRCH has signed up ITV Studios to sit alongside its BBC IPs. With Paramount rejoining the project, this will unlock the potential for the addition of iconic franchises such as The Godfather, The Italian Job and Mission Impossible.

The news is coupled with the appointment of PY Gerbeau as chief executive of LRCH. In previous roles, the Frenchman was credited with contributing to the development of Euro Disney in the late 90s and the Millenium Dome in London in 2000. Gerbeau went on to be chief executive of X-Leisure, operator of the Xscape centres and other leisure facilities.

"The new partnership with Paramount is fantastic news for everyone," said Gerbeau. "Now the best of Hollywood will be joining the best of British from BBC Studios and ITV Studios, to create amazing and unique experiences for the whole family.

"Joining LRCH, I can now play my part in helping to create a world-class destination to rival all others. Central to that strategy is to partner with the best brands from across TV, film, music and entertainment. Having Paramount on-board is a major step towards realising that ambition."

The resort, which is scheduled for 2024, will be set over 2.1sq km (0.8sq mi), with 0.8sq km (0.3sq mi) dedicated to rides, experienced and an entertainment district. The site will also feature 3,500 hotel rooms.

“The London Resort represents a truly global resort opportunity and we’re delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides," said Kevin Suh, president of Themed Entertainment and Consumer Products for Paramount Pictures. "We’re also delighted, as the most iconic studio in Hollywood, to be sharing our unparalleled catalogue of instantly recognisable films and characters.”
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PROJECT PROFILE:

London Paramount Resort
Plans for the 872-acre development site, on the Swanscombe Peninsula, include a Paramount-branded entertainment resort and leisure district as part of what is being billed as "Europe's leading entertainment destination".

Location: United Kingdom
Budget: £2bn (US$3.2bn)

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Jobs    News   Products   Magazine
NEWS
Paramount rejoins London Resort project as PY Gerbeau named new chief executive
POSTED 01 Jul 2019 . BY Tom Anstey
Paramount Pictures has entered into a new partnership with London Resort Company Holdings
Joining LRCH, I can now play my part in helping to create a world-class destination to rival all others
– PY Gerbeau
Just over two years after pulling out of a deal to be the brand lead for a multi-billion pound theme park development in Kent, UK, Paramount Pictures has entered into a new partnership with London Resort Company Holdings (LRCH), re-engaging with the project to supply its iconic IPs.

Since Paramount’s exit from the project, LRCH has signed up ITV Studios to sit alongside its BBC IPs. With Paramount rejoining the project, this will unlock the potential for the addition of iconic franchises such as The Godfather, The Italian Job and Mission Impossible.

The news is coupled with the appointment of PY Gerbeau as chief executive of LRCH. In previous roles, the Frenchman was credited with contributing to the development of Euro Disney in the late 90s and the Millenium Dome in London in 2000. Gerbeau went on to be chief executive of X-Leisure, operator of the Xscape centres and other leisure facilities.

"The new partnership with Paramount is fantastic news for everyone," said Gerbeau. "Now the best of Hollywood will be joining the best of British from BBC Studios and ITV Studios, to create amazing and unique experiences for the whole family.

"Joining LRCH, I can now play my part in helping to create a world-class destination to rival all others. Central to that strategy is to partner with the best brands from across TV, film, music and entertainment. Having Paramount on-board is a major step towards realising that ambition."

The resort, which is scheduled for 2024, will be set over 2.1sq km (0.8sq mi), with 0.8sq km (0.3sq mi) dedicated to rides, experienced and an entertainment district. The site will also feature 3,500 hotel rooms.

“The London Resort represents a truly global resort opportunity and we’re delighted to be playing our part in bringing iconic movies to life in truly immersive experiences and rides," said Kevin Suh, president of Themed Entertainment and Consumer Products for Paramount Pictures. "We’re also delighted, as the most iconic studio in Hollywood, to be sharing our unparalleled catalogue of instantly recognisable films and characters.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
ITV Studios reaches IP deal with upcoming London Resort project


London Resort Company Holdings (LRCH) has teamed up with ITV Studios on its multi-billion pound theme park project, announcing a new partnership that will see ITV's world-famous content transformed into unique attractions at the resort when it opens in 2024.
ITV Studios reaches IP deal with upcoming London Resort project


London Resort Company Holdings (LRCH) has teamed up with ITV Studios on its multi-billion pound theme park project, announcing a new partnership that will see ITV's world-famous content transformed into unique attractions at the resort when it opens in 2024.
Keltbray moves into Kent theme park project


The proposed theme park project in Kent, England – formerly called the London Paramount Entertainment Resort, until the Hollywood film studio pulled out – has had a £25m (US$32.5m, €28.7m) cash injection via a deal with construction firm Keltbray.
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Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
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Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
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ProSlide Technology, Inc.

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+ More catalogues  
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+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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