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Ana Prvački videos bring new slant to de Young museum through Google Lens
POSTED 14 Jun 2019 . BY Andy Knaggs
Artist Ana Prvački has made a series of short videos about the de Young museum, accessible through Google Lens
A Google Lens integration between the de Young museum in San Francisco and the Google Arts & Culture team has gone live, providing an alternative guided tour of the museum via smartphone.

Google Lens will recognise artwork exhibits in the American art collection on the second floor of the museum, which is part of the Fine Arts Museums of San Francisco institution, bringing up relevant descriptions and hidden stories told by museum curators.

At specific places while walking around the museum, specially created videos will also be triggered. The de Young has enlisted the services of Serbian-born 2017 artist-in-residence Ana Prvački to create these videos, working with creative production company Relevator in Austin, Texas.

The nine witty and playful videos each address a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, and environmental matters to vision exercises.

Two sculptures will also be installed in connection with the project: a music stand in the Piazzoni Murals Room, and a bee memorial in the Osher Sculpture Garden.

The project – which is titled Detour and runs until 29 September – encourages visitors to explore different ways of experiencing the museum, via their mobile devices.
Artworks in the museum's American art collection also have additional content from curators linked through Google Lens
The videos form an alternative - and free - guided tour
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NEWS
Ana Prvački videos bring new slant to de Young museum through Google Lens
POSTED 14 Jun 2019 . BY Andy Knaggs
Artist Ana Prvački has made a series of short videos about the de Young museum, accessible through Google Lens
A Google Lens integration between the de Young museum in San Francisco and the Google Arts & Culture team has gone live, providing an alternative guided tour of the museum via smartphone.

Google Lens will recognise artwork exhibits in the American art collection on the second floor of the museum, which is part of the Fine Arts Museums of San Francisco institution, bringing up relevant descriptions and hidden stories told by museum curators.

At specific places while walking around the museum, specially created videos will also be triggered. The de Young has enlisted the services of Serbian-born 2017 artist-in-residence Ana Prvački to create these videos, working with creative production company Relevator in Austin, Texas.

The nine witty and playful videos each address a different idea, relating the de Young’s context to topics ranging from ancient myth to personal intimacies, and environmental matters to vision exercises.

Two sculptures will also be installed in connection with the project: a music stand in the Piazzoni Murals Room, and a bee memorial in the Osher Sculpture Garden.

The project – which is titled Detour and runs until 29 September – encourages visitors to explore different ways of experiencing the museum, via their mobile devices.
Artworks in the museum's American art collection also have additional content from curators linked through Google Lens
The videos form an alternative - and free - guided tour
MORE NEWS
V&A appoints Gus Casely-Hayford as first director of V&A East
Gus Casely-Hayford, the British curator, cultural historian, broadcaster and lecturer, has been named as the inaugural director of V&A East – the museum's new expansion project scheduled to open in London in 2023.
Connecticut aquarium starts work on new seal display and 4D theatre
The Maritime Aquarium at Norwalk is set to undergo expansion, with a large seal exhibit and 4D movie theatre to open at the attraction in 2020.
Immersive, sustainable and meeting evolving expectations – outgoing IAAPA chair David Rosenberg on the future of the attractions industry
It's been a busy, exciting and often inspiring year for David Rosenberg as IAAPA chair.
Six major art museums offer curatorial training to students from underrepresented backgrounds
Twelve new students have been enrolled in the Andrew W. Mellon Undergraduate Curatorial Fellowship programme, with the selected entrants to be given specialised training and mentoring from six high profile art museums in the US.
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COMPANY PROFILES
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

Red Raion - Trailer Aladdin - The Bachelor Party VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Jurassic War - Immersive tunnel movie trailer – Red Raion
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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