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Lionsgate announces details of rides and VR experiences for Chinese theme park
POSTED 24 May 2019 . BY Andy Knaggs
We created experiences that are immersive, that tell stories and are organic to the brands
– Jenefer Brown
New information has been released about the rides and virtual reality experiences planned for movie producer Lionsgate's new Chinese theme park, Lionsgate Entertainment World, which is set to open in July.

Experiences based on Lionsgate movies such as Hunger Games and Twilight are set to feature in the more than 25 rides and VR experiences at the park, which is being touted as "the world's first vertical theme park". It will be set in a 10-storey-high futuristic-looking building on Hengqin Island in Zhuhai, close to the Chinese border with Macau.

"We found a way to create this theme park experience inside one box over multiple floors," said Jenefer Brown, senior vice president of Global Live and Location Based Entertainment at Lionsgate. "We created experiences that are immersive, that tell stories and are organic to the brands."

Among the attractions are a motion simulator 3D ride experience called The Hunger Games: Mockingjay Flight Rebel Escape, a Twilight-themed Midnight Ride, in which four can take a virtual dirt-bike ride with Jacob Black and a pack of wolves through moonlit woods while an evil creature roams the area looking for blood.

Additional movies featured at the theme park include Gods of Egypt, Escape Plan, Divergent and Now You See Me.

A Battle for Eternity VR rollercoaster ride is based on the first of these, while in Escape Plan: Prison Break, 20 people can work together to break out of a maximum security prison, facing physical challenges along the way.

Hunger Games fans can also wander around the lobby area of The Capitol, where they can dress up and get their hair, makeup and nails done to look like a citizen of the films, as well as dine in restaurants serving dishes inspired by the films' districts.

Lionsgate Entertainment World, which is being developed by Zhuhai Hengqin Laisun Creative Culture City Co working with experience designers Thinkwell Group, will be located at a new destination called Novotown on Hengqin Island.

Lionsgate Entertainment is just one of several themed attractions coming up for the companyas reported in Attractions Management in December 2018
Artwork promoting the Hunger Games ride at Lionsgate Entertainment World
The theme park is part of a wider development called Novotown on Hengqin Island, China
Lionsgate Entertainment World will be a "vertical" theme park, throughout a 10-storey unit
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Jobs . News . Products . Magazine
NEWS
Lionsgate announces details of rides and VR experiences for Chinese theme park
POSTED 24 May 2019 . BY Andy Knaggs
We created experiences that are immersive, that tell stories and are organic to the brands
– Jenefer Brown
New information has been released about the rides and virtual reality experiences planned for movie producer Lionsgate's new Chinese theme park, Lionsgate Entertainment World, which is set to open in July.

Experiences based on Lionsgate movies such as Hunger Games and Twilight are set to feature in the more than 25 rides and VR experiences at the park, which is being touted as "the world's first vertical theme park". It will be set in a 10-storey-high futuristic-looking building on Hengqin Island in Zhuhai, close to the Chinese border with Macau.

"We found a way to create this theme park experience inside one box over multiple floors," said Jenefer Brown, senior vice president of Global Live and Location Based Entertainment at Lionsgate. "We created experiences that are immersive, that tell stories and are organic to the brands."

Among the attractions are a motion simulator 3D ride experience called The Hunger Games: Mockingjay Flight Rebel Escape, a Twilight-themed Midnight Ride, in which four can take a virtual dirt-bike ride with Jacob Black and a pack of wolves through moonlit woods while an evil creature roams the area looking for blood.

Additional movies featured at the theme park include Gods of Egypt, Escape Plan, Divergent and Now You See Me.

A Battle for Eternity VR rollercoaster ride is based on the first of these, while in Escape Plan: Prison Break, 20 people can work together to break out of a maximum security prison, facing physical challenges along the way.

Hunger Games fans can also wander around the lobby area of The Capitol, where they can dress up and get their hair, makeup and nails done to look like a citizen of the films, as well as dine in restaurants serving dishes inspired by the films' districts.

Lionsgate Entertainment World, which is being developed by Zhuhai Hengqin Laisun Creative Culture City Co working with experience designers Thinkwell Group, will be located at a new destination called Novotown on Hengqin Island.

Lionsgate Entertainment is just one of several themed attractions coming up for the companyas reported in Attractions Management in December 2018
Artwork promoting the Hunger Games ride at Lionsgate Entertainment World
The theme park is part of a wider development called Novotown on Hengqin Island, China
Lionsgate Entertainment World will be a "vertical" theme park, throughout a 10-storey unit
RELATED STORIES
Lionsgate Entertainment World to open in China next year


The Lionsgate-themed immersive experience planned for China, Lionsgate Entertainment World, is to open next year, its developer has announced.
First rendering revealed for Lionsgate theme park in South Korea


The first rendering of Lionsgate's upcoming theme park at the recently-opened Jeju Shinhwa World has been released.
Lionsgate and Parques Reunidos to open Madrid attraction


Lionsgate and Parques Reunidos have announced plans to open the first European Lionsgate-branded indoor entertainment centre, at the Estación Príncipe Pío in Madrid.
World of the Hunger Games comes to Motiongate Dubai


The world’s first Hunger Games theme park attraction has opened to the public in Dubai, as Lionsgate and DXB Entertainments celebrated the highly anticipated launch at the operator’s recently opened Motiongate park in the UAE.
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Zoos and aquariums associations have criticised a report by World Animal Protection (WAP) which claims to have identified numerous examples around the world of wild animals being used in cruel and demeaning ways in the name of visitor entertainment.
New York flagship announced for Museum of Ice Cream as operator plans international expansion
The Museum of Ice Cream (MOIC) has announced plans to open several new locations, both in the US and internationally over the next 18 months, starting with its first New York City flagship in Q4 2019.
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the museum located on the site of the World War Two Nazi concentration camp in Poland.
Kings Dominion unveils new water attractions for 2020
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COMPANY PROFILE
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
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Experience the experience – Polin Waterparks & Pool Systems
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CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


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