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KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
KidZania offers the chance for children to role play in dozens of real life professions
"We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful"
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
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Jobs   News   Products   Magazine
NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
KidZania offers the chance for children to role play in dozens of real life professions
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
RELATED STORIES
Kidzania’s Kidpreneur 2018 to take place in London in October


Edutainment brand Kidzania is bringing back its day-long festival of young entrepreneurship, Kidpreneur, on 13 October 2018 at its London site.
KidZania teams up with Nintendo for London Labo experience


Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
KidZania expansion continues with S$90m Singapore edutainment park


KidZania continues to rapidly expand operations with the launch of its latest edutainment centre at Palawan Beach Sentosa in Singapore.
FEATURE: Top Team: All work, all play


As Kidzania opens its latest educational play ‘city’ in London, we speak to the team behind the concept
MORE NEWS
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).
Israel's tourism industry begins gradual relaunch – some hotels given green light to open
Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
Disney places 100,000 workers on unpaid leave – plans to save US$500m a month
Walt Disney is set to stop paying more than 100,000 of its theme park and hotel workers as the entertainment giant struggles with coronavirus closures.
Future of Canada's oldest aquarium 'under threat' due to coronavirus shutdown
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COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2019 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Trailer Aladdin - The Bachelor Party VR – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28 Jun - 01 Jul 2020

Arabian Travel Market

Dubai World Trade Centre, Dubai, United Arab Emirates
08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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