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Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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NEWS
Fiat Chrysler Automobiles creates new heritage centre for vintage Italian cars
POSTED 26 Apr 2019 . BY Luke Cloherty
Car manufacturing group Fiat Chrysler Automobiles (FCA) has opened a new heritage centre in its famous Mirafiori plant in Turin, Italy, showcasing vintage models from its leading brands.

Called the Heritage Hub, the new centre showcases 258 antique, vintage and rare Fiat, Abarth, Lancia and Alfa Romeo lines, including some that have never before been shown to the public.

The heritage centre offers a guided educational tour, taking visitors through eight different exhibitions where FCA has chosen different eras and concepts of its history and the cars that reflect them. Among the eight are motor architecture, the rally era and eco and sustainable cars.

Ranging from the famous Fiat rally model, replete with Martini branding emblazoned on its sides and hood, through to prototype models through to cars dating back to some of the first produced in Italy, the collection gives visitors the chance to get up close to some of the cars that made Italian car manufacturing world-famous.

It's located in a huge former mechanical manufacturing factory within the Mirafiori plant and also has a function called ‘Reloaded by Creators’ where FCA Heritage – for whom the centre is also now the service and sales headquarters – restores and sells rare and classic vehicles.

"This recreated site is not simply intended to provide a modern and stimulating work setting," said an FCA statement.

"It works as a multi-purpose space designed to offer a narration linked to a historic territory, where FCA Heritage can best express its mission – the preservation and promotion of FCA’s heritage of classic Italian brands."
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A new museum, dedicated to the smaller craft used by the Royal Navy in both world wars, is set to open in Gosport, Hampshire, next year.
Carles Enrich Studio's timber scaffolding reactivates 13th-century lookout tower
Carles Enrich Studio have created a timber frame for the ruin of a 13th-century tower in Catalonia, Spain, that not only helps to support it, but that also provides a means for visitors to explore the heritage structure.
Educational museum for infamous Sing Sing prison gains development funding
A proposed museum based on the site of New York's notorious Sing Sing Correctional Facility has received key funding grants from corporate and national institutions, bringing its non- state funding to more than US$1m (€920,000, £770,000).
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COMPANY PROFILES
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor. [more...]
VIDEO GALLERY

Red Raion - Miko and the Spell of the Stone - Movie Trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Aladdin - The Bachelor Party VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Red Raion Showreel 2019 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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